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Haolianghe Chemical Fertilizer Branch of Heilongjiang Beidahuang Agriculture Co., Ltd. has recently shipped another 3,971 tons of high-quality Beidancun urea to key grain-producing regions both within and outside the province. This year, the company has adopted a more direct approach to sales by offering factory-priced warehouse deliveries and establishing additional outlets in major agricultural areas. These efforts aim to bring quality fertilizers directly to farmers, enhancing accessibility and reducing costs.
As of March 15, the branch had already delivered 47,141.6 tons of premium urea to key grain production areas. This not only makes it easier for farmers to purchase fertilizers but also helps lower their overall input expenses. The initiative reflects the company’s commitment to supporting local agriculture with reliable and affordable products.
Last year, Haolianghe Fertilizer Branch exceeded its annual urea production target. To further support agricultural needs this year, the company has set a new goal of producing 185,000 tons of urea. In addition to securing sufficient raw coal supplies, the company has focused on optimizing its entire production process, improving operational efficiency, and ensuring product quality. With two sets of urea production units running at full capacity, the daily output has reached nearly 700 tons, with a 100% pass rate for the final product.
In terms of sales, the company has updated its strategies, emphasizing customer service and streamlining operations. Whether customers pay in cash or use bank transfers, the team ensures smooth transactions. As demand continues to rise, the sales department works closely with the logistics team to organize timely shipments. The company has also taken into account the transportation challenges faced by farmers, expanding its direct sales model and increasing the volume of urea sold directly to end-users.
In addition to delivering from the factory warehouse, farmers can now pick up fertilizers from nearby sales points. Sales representatives actively engage with farmers, delivering high-quality urea directly to their doorsteps, which greatly benefits the farming community by simplifying the purchasing process and ensuring fair pricing.
Currently, the Haolianghe Fertilizer Branch ships urea via both train and truck, transporting approximately 650 tons daily. The company expects its sales flow to continue until the end of May, ensuring steady supply to meet the growing demand from farmers across the region.