Mercedes-Benz sales in the first quarter increased 47% year-on-year

In April of this year, Mercedes-Benz's global sales increased by 14%, while sales in China grew by 38% to 22,000, making China the largest market for Mercedes-Benz. In fact, in 2014, Mercedes-Benz has always had a good sales performance in the Chinese market. “In the first quarter of this year, we achieved a 47% year-on-year increase, first thanks to the channel integration of imported models and domestic models, and secondly because we have introduced more competitive products to the market.” As early as the current Beijing auto show, Mercedes-Benz Li Hongpeng, senior executive vice president of sales and service company, once said, “Although we cannot predict Mercedes-Benz’s annual sales growth this year, this year’s sales will definitely exceed last year and reach double-digit growth.” Out of the stagnation of growth stagnation Mercedes-Benz is using more confidence to launch an onslaught in the luxury car market.

At the 2014 Beijing International Auto Show, 2 world premiere models, 6 market launches and 8 China-listed strong lineups bred the Mercedes-Benz at the W4 Pavilion. Mercedes-Benz, which has already entered the fast lane of development, naturally cherishes the opportunity to flourish at this auto show. At the Mercedes-Benz booth, the brand new long-wheelbase C-Class model of the strategic model launched after Daimler's joint efforts with Beiqi Power Co., Ltd. has become a well-deserved focal point.

It is understood that Mercedes-Benz global sales have maintained a double-digit growth rate for 10 consecutive months, which is not unrelated to the outstanding contributions of the new C-Class models. Today, the new long-wheelbase C-Class will continue to flex its muscles in China's largest Mercedes-Benz market. “'Made in China, China's Exclusive', it is the latest joint effort between Daimler and BAIC.” Tang Shikai, a member of Daimler Group's board of directors and chairman and CEO of Daimler Greater China, gave a brand new look. Long-wheelbase C-Class Praises, "The new C-Class long-wheelbase is the most attractive and intelligent vehicle in its class. Without doubt, it will become one of the strongest drivers of our development in China." Li Hongpeng also stated that with the launch of the new long wheelbase C-Class, there will be good market feedback in the second half of the year.

Of course, under Mercedes-Benz, it will not be just the new long wheelbase C-class car that will provide development support for it. According to Li Hongpeng, "The S600 L's flagship model for this auto show listing, as well as more S-class models expected to be listed during the year, will further consolidate our market position, and sales volume will also grow steadily." In addition, "This year we also It will launch a series of imported models to the market and will launch a modified E-Class equipped with a brand-new engine in July." Li Hongpeng said, "I believe the above factors will help us achieve a comprehensive sales target and achieve double digits. increase."

While accelerating product replacement, Mercedes-Benz's domestic product lineup in China is also growing. “At present, the proportion of sales of domestically produced Mercedes-Benz models has exceeded half of its total sales in China, and has further shown a growth trend.” Xu Heyi, chairman of Beijing Automobile Group, said, “In the future, BAIC and Daimler will also work together to accelerate Mercedes-Benz has made localization steps, strengthened local R&D capabilities, and settled the world's top automotive technologies, manufacturing processes, and management models into Beijing Benz.”

“Last year, the sales of domestic models and imported models have been evenly distributed. This year our goal should be that domestic models exceed imported models, reaching 55%-55%.” Li Hongpeng said that in 2015 Mercedes-Benz plans to sell more than 300,000 vehicles in China, including 70% will be domestic cars. This year's domestic car ownership has exceeded 50%. To achieve 70% next year, we need to rely on Beijing Benz more competitive products. “We will further expand the production capacity of Beijing Benz. We believe that with the production capacity and the introduction of new models, the domestic vehicle can reach 70%.”

"By 2015, the partners will invest a total of 4 billion Euros in Beijing Benz, including the construction of Beijing Mercedes-Benz into the world's largest factory of Mercedes-Benz and the further construction of Mercedes-Benz's first overseas engine plant." Tang Shikai said, " For Daimler, there is no doubt about the strategic position of the Chinese market. With this firm belief, we will spare no effort to promote sustainable development and have the confidence to achieve the goal of selling more than 300,000 vehicles in China in 2015."

In addition, Mercedes-Benz will have further actions in channel sinking. “This year we plan to add 100 dealer outlets and will cover 40 new cities. This 40 blank market will also help us to further increase sales.” Li Hongpeng said. In order to guarantee the return on investment of dealers, Mercedes-Benz accelerates dealer network construction in different regions and venues in the form of small stores, city showrooms, and satellite stores in third- and fourth-tier cities.

And ensuring dealer profitability is another important topic. "After last year's efforts, the profit level of Mercedes-Benz dealers has exceeded 70%." According to Li Hongpeng, Mercedes-Benz's sales return in China is already at the middle reaches of mature markets in Europe.

The richer product lineup and deeper plowing of the Chinese market in a more solid manner are making the trident star's emblem shine again. "In 2014, Mercedes-Benz will do its utmost to sustain its strong growth momentum." President and CEO of Beijing-based Mercedes-Benz Sales & Service Co., Ltd. is full of confidence.