As we all know, Shaanxi, which is rich in coal, petroleum and other mineral energy and fruit and vegetable products, is regarded as the hinterland of major heavy truck brands. Under this situation of “eat tigers and eat foodâ€, what kind of courage and strategy did Yuchai succeed in organizing a breakout war to win the clarion call for regional markets for the strategic transformation of truck power? Can provide some perspective. Subdivision Breakthrough Placeholder Natural Gas Heavy Truck In the first nine months of this year, the large increase in sales of natural gas heavy trucks, 571%, laid the tone for the big sales throughout the year. As the leading enterprise of China's automotive engines, Yuchai has already completed a complete product layout, and Hao will miss this round of soaring prices. “In 2016, vehicles equipped with Yuchai gas engines accounted for only about 15% of our company's sales volume; this year, the Yuchai gas engine models accounted for more than 50% of the total sales.†Dongfeng Commercial Vehicle Strategic Distribution Services Co., Ltd. Shaanxi Zhang Changli, general manager of Dongshang Automobile Trading Co., Ltd., said that the sales of natural gas heavy trucks equipped with Yuchai’s engines have surged. This is due to the deep promotion of the national environmental protection policy and the continuous impact of the GB1589-2016 regulations, and it is inseparable from Yuchai’s own efforts. Continued deep plowing of the natural gas truck power market. Shaanxi Dongshang is the first Dongfeng distributor in Shaanxi Province to launch a dump truck equipped with Yuchai diesel power and a gas-powered tractor. In Zhang Changli's eyes that have experienced the vicissitudes of the truck industry, no matter how the demand changes, "having the engine to win the world" is always the truth. “As the first company to introduce natural gas engines in China, Yuchai has played a leading role in the market. It not only meets demand, but also promotes upgrading of heavy truck products by guiding user needs.†“Dongfeng natural gas heavy trucks that we distribute are almost all equipped with Yuchai gas engines.†Wang Zongxun, manager of Dongfeng Commercial Vehicle Franchisor Distribution Service Shaanxi Changkai Automobile Sales & Service Co., Ltd., told the author that they had just obtained Dongfeng Natural Gas heavy truck distribution qualifications in October this year. In just one month, natural gas heavy trucks with Yuchai YC6KN have orders for over 60 units. "It is expected that there will be an increase in natural gas heavy trucks in early 2018, which may exceed supply, so we have stockpiled 40 tractors with Yuchai YC6KN in advance." The products that allow distributors to make inventory decisions must be their most confident product. Facts have proved that in August 2016, Dongfeng Tianlong, which had installed 375-horsepower Yuchai YC6MKN for the first time, sold more than 60 units that month; in April this year, a natural gas heavy truck with 420-horsepower Yuchai was just sold in Shaanxi and it was sold out. . As of the end of November, sales of trucks equipped with Yuchai gas-powered vehicles in Shaanxi Province have exceeded 1,700, and sales are still steadily increasing. Save money home excellent performance word of mouth speak Not only must we seize the opportunity, but we must also strike out in a stable manner. This is the long-term solution to defeating the enemy. “The Yuchai product has stable performance, low failure rate and outstanding economic efficiency. This has been widely recognized by truck users in the surrounding areas.†Zhang Changli disclosed that taking Yuchai gas machine as an example, “the longest trouble-free operation of some engines†The mileage has exceeded 200,000 kilometers. YC6KN and YC6MKN have adopted the integrated cylinder head technology, and the YC6KN adopts the overhead camshaft technology. Compared with the traditional platform one-cylinder-one-lid product, YC6KN and YC6MKN have higher starting points and have higher failure rate. Low, higher attendance, higher returns, Shaanxi users generally recognize these two high starting point, high reliability, high return gas engines." In addition, according to user feedback, under the premise of the same line and under the same conditions, Xi'an pulls coal from Chengdu, and from a distance of about 1600 kilometers, the fuel cost of Yuchai YC6KN compared to the competition is approximately 400 yuan. The user runs a 15-month-per-month calculation, which saves up to 6,000 yuan a month and saves the purchase price difference for one natural gas heavy truck for one year. “The Yuchai gas engine consumes an average of 78 liters per 100 kilometers is no more normal than normal.†Wang Zongxun said. If the Yuchai engine is a phenomenon that is well-known in the Shaanxi market, then the underlying product is Yuchai's outstanding product and brand power. "As early as a year ago, Yuchai accumulated a very good reputation through its perfect application in the dump truck market. Yuchai's engines have high torque at low speed and high reliability, which greatly satisfy the needs of dump truck customers." Wang Zongxun recalled that from 2010 to 2012 In 2007, Dongfeng Dump Trucks equipped with Yuchai engines were the only ones in the Shaanxi market, and Shaanxi Changkai sold over 400 units of this single product. “With the introduction of gas engines in the region in 2016, Yuchai quickly adapted to the high requirements of reliability, economy, and timeliness of medium-to-long-distance logistics, and through the product portfolio of YC6MKN and YC6KN to meet the terminal requirements in depth.†Li Jianjun, sales director of Shaanxi Dongshang, believes that as a power supplier, Yuchai not only injects differentiated competitiveness into the vehicle brand through rapid product transformation and upgrading, but also firmly locks in users through a comprehensive service management and security system. “How good the service is, how much sales are there. Don’t underestimate the service to a car. It may affect the reputation of a group of users. Yuchai’s service response is timely and it always thinks what the user thinks. The communication between Yuchai personnel and users is also very efficient." No matter whether it is product performance or service guarantee, through the establishment of differentiated competitive advantages, Yuchai’s continuous and deep plowing has paved a good market foundation for the entry of new products from the OEM. “In recent years, despite the rapid transformation of Shaanxi's market demand to trunk logistics vehicles, Yuchai’s work in product upgrading and pedigree improvement has been well-established.†Li Jianjun told the author, “In addition, Yuchai had previously shaped the dump truck market. Word of mouth, at the end of last year, when we pushed new products with Yuchai gas power, users accepted it very quickly and entered the market very quickly.†For Shaanxi natural gas heavy-duty truck market, Yuchai currently has two YC6KN and YC6MKN products, especially the Yuchai YC6KN gas engine with larger displacement and stronger power. It is like a “timely rain†that effectively meets the needs of the local trunk logistics users. The urgent need of large horsepower. “Looks like overnight, our main selling natural gas heavy truck has switched from 375-hp YC6MKN to 420-hp YC6KN; and the trend of horsepower upgrade has not stopped here. This year, Yuchai will cooperate with the automaker to further launch 440-horsepower. YC6KN's products. Future Yuchai's matching capacity for Dongfeng natural gas heavy trucks will further increase." Li Jianjun said. 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Single tank natural gas heavy trucks equipped with Yuchai's YC6KN/6MKN gas engines sell well in Shaanxi 
Yuchai provides reliable and powerful power for natural gas heavy trucks 
Yuchai gas powered heavy trucks 
Li Jianjun, sales director of Shaanxi Dongshang, believes that Yuchai has injected different competitiveness into the vehicle.
Yuchai , the long-term chief of China's commercial vehicle power, played a stunningly strong sales card in the heavy-duty truck market in Shaanxi.