· New Buick GL8 sales of 67,609 vehicles in the first half of the year rose 85.1%

According to the latest data on July 5, 2017, the Buick GL8 market sold 12,208 units in June, with sales exceeding 10,000 for the fourth consecutive month. In the first half of this year, Buick GL8 sold a total of 67,609 units, an increase of 85.1% year-on-year. As the wind vane of the domestic large-scale MPV market, the best-selling hot sale of the new Buick GL8 not only shows consumers' affirmation and favor of their products, but also indicates that the large MPV market is facing an undercurrent “change”.
With the development of the domestic economy and the automobile market, the rise of emerging middle-class products has boosted the purchasing power, and the purchase demand of individuals and households has become the main channel for the acquisition of MPV market segments. Through in-depth insight into the needs of this market, Buick brand has carried out a comprehensive renovation of the GL8 car series, and launched a strong product matrix consisting of GL8 Avenir, GL8 ES luxury business car and GL8 business travel vehicle, not only completed 229,900. The comprehensive coverage of the medium and high-end large-scale MPV market of ~44.99 million yuan, and the rich choice to meet the personalized consumption needs of high-end users.
From the sales structure in the first half of the year, the new GL8 sales have accounted for 30% of the large MPV market, of which more than 250,000 models accounted for 59.6%, and more than 300,000 models accounted for 39.3%. GL8 Avenir is in short supply. In the proportion of new GL8 car purchases, private purchases have exceeded 50%, which is 14% higher than last year's total. This fully proves that GL8 has successfully developed a private MPV market for social elites and high-end families, and has gained a broader market. space. The success of the new GL8 also clearly conveys a signal that high-quality MPVs will be increasingly favored by the private market.
In the tide of market change, those who are prepared can seize the opportunity. Buick GL8 has been in the market for more than ten years, regardless of brand power, product strength or market influence, it has always been legendary, which also successfully confirmed the Buick brand's forward-looking insight into the MPV market. With the new GL8 car system successfully exploring the private market, in the second half of the year, the Buick brand will release a new MPV model, continue to promote Buick MPV strategic layout, further consolidate its leading position in the MPV market, and bring more consumers who are pursuing travel quality. More and better choices.

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