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China's refrigerated truck market currently seems to have not reached a strict scale of development. Temporarily within the limited market space, the competition among related companies in the industry is fierce. The old and reputed refrigerated truck manufacturers have expanded their development to the expansion of scale. Small-scale enterprises are also showing signs of weakness. It is particularly noteworthy that many commercial vehicle companies have begun to enter this market, and the market structure is facing reshuffling. For example, the major frozen food companies already serve not only their own products, but also other companies that need refrigerated trucks.
How old-established companies manage to seize the market, the domestic refrigerated truck market is dominated by several established companies, such as CIMC Vehicles (Shandong) Co., Ltd., Zhenjiang Feichi Automobile Group Co., Ltd., Henan Bingxiong Refrigerated Truck Co., Ltd., and Henan Hongyu Enterprise Group. Limited liability companies, etc. These are companies that have more than 10 years of experience in production and sales. The production and sales volume of each company is between 2000 and 3,000 vehicles, and the total sales volume accounts for about 70% of the refrigerated market.
In the interview, it was found that the old companies took an important position in the refrigerated truck industry with their technical and management advantages. “Although the number of refrigerated truck companies is quite large, the competitive advantage of old refrigerated truck manufacturers is very obvious.†Liu Qinxiang, deputy general manager of Henan Bingxiong Refrigerated Truck Co., Ltd., said that the first is the brand advantage. In the environment where the refrigerated truck market is fully competitive, the good reputation of the company is particularly important. After several years of hard work, several established companies have established their own brands. Today, the power of the brand has begun to appear.
Followed by product quality control advantages. Whether it is a veteran or emerging company, whether it is a large or small enterprise, they are faced with the problem of product quality control. It is not difficult to produce a quality refrigerated truck, but to ensure that each vehicle is at the same quality level, it requires a strong quality control capability. In this regard, the veteran companies have richer experience and are more standardized in the selection and processing of raw materials for refrigerated trucks. The quality of the entire vehicle is more assured.
Again, it is a technological advantage. China's refrigerated truck technology mainly comes from Europe in the 1980s. With the development of market demand, the technology of refrigerated trucks needs to be improved. "In this case, the old companies have accumulated more technology and the advantages of technological upgrading have become more apparent," Liu Qinxiang said.
Small businesses survive low prices
Although China's old refrigerated truck companies have obvious advantages, market concentration is still relatively low compared with developed countries. The problem lies in the large number of small businesses. Even if each company sells dozens of vehicles each year, the total sales of refrigerated trucks are also considerable.
Under the squeezing of reputed refrigerated truck companies, small-scale refrigerated truck companies still survive, mainly by relatively low product prices. In general, small refrigerators that use the same chassis have a lower price than large companies.
It is understood that the refrigerated truck is based on the chassis of ordinary trucks, using corrosion-resistant, anti-aging steel, plus polyurethane composite materials made of high-pressure foam insulation layer made of car, and then matched with the refrigerator can basically . Refrigerated truck companies do not produce chassis and purchase truck chassis of FAW, Dongfeng, etc. according to customer needs. Therefore, the chassis price of the same brand is not much different.
In the tops, due to the different insulation materials companies use, there will be some differences in prices. The use of high-quality materials requires 70,000 to 80,000 yuan, and the use of poor materials is about 50,000 yuan. In the refrigeration unit, the price gap is even greater. The brand-name refrigerators imported from foreign countries require more than 100,000 yuan, and the unknown ordinary refrigerators only need 30,000 yuan. “A penny and a goods. After customers use it, they will clearly understand the obvious differences between the different grades of insulated tanks and refrigerators.†Liu Qinxiang said.
Many large commercial enterprises such as FAW Jiefang, Dongfeng Commercial Vehicles, Beiqi Foton, etc. have formulated special vehicle strategies to expand the commercial vehicle segmentation market, and have been involved in the refrigerated truck industry. They not only look at the high profit margins of China Refrigerated Trucks, but also have a good outlook for the refrigerated truck market. With the improvement of living standards of urban and rural residents, more and more fresh foods need to be transported by refrigerated trucks. A salesperson of a vehicle company said that the profits of refrigerated truck companies are high, and the profit is several times that of ordinary trucks. This is why small businesses can survive in the cracks of large companies. However, Liu Qinxiang does not fully agree with this statement. “I think that the refrigerated truck market is relatively fiercely competitive and profits are not so high. Small businesses that persist in operating under difficult circumstances may be the last resort. Generally speaking, this line has been accepted. There is a lot of investment in various resources, and once you withdraw, you will suffer heavy losses,†he said.
Large commercial vehicle companies actively involved
It is understood that many large-scale commercial vehicle companies such as FAW Jiefang, Dongfeng Commercial Vehicles, Beiqi Foton, etc. have formulated special vehicle strategies to expand the market segment of commercial vehicles, and have been involved in the refrigerated truck industry. They not only look at the high profit margins of China Refrigerated Trucks, but also have a good outlook for the refrigerated truck market. With the improvement of living standards of urban and rural residents, more and more fresh foods need to be transported by refrigerated trucks.
Li Daopeng, general manager of CIMC Vehicles (Shandong) Co., Ltd., analyzed: “These large commercial vehicle companies are entering the refrigerated truck market and it is a good thing to promote refrigerated truck companies to improve product quality and service levels, and to make products more secure, energy-efficient, and environmentally friendly. Development.†However, many people in the industry are worried about old refrigerated truck companies and believe that large-scale commercial vehicle companies will have an impact on established companies through various advantages.
"We are very confident about the future conditions of survival. Commercial vehicle giants have their advantages, and refrigerated truck manufacturers also have their own specialties." Liu Qinxiang said that as a type of special-purpose vehicle, the biggest feature of refrigerated trucks is that their individual needs are more prominent. Customers can choose chassis brands, trunks and chillers, while large-scale commercial vehicle companies generally have mass production and standardized production, and customers have less choice. In terms of meeting the individual needs of customers, professional refrigerated truck companies are more flexible.