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Changan Benben officially went offline last week, and its rounded shape is in line with the current micro-car modeling trend. Profile picture
Last week, Changan Automobile Group’s first self-owned brand CV6 was officially named “Ben Benâ€. This is also the first car product of the domestic auto group to fully autonomous from R&D to production processes.
From the announcement of Changan’s own brands and related logos, Chang’an CV6 has already been confirmed to be listed in the second half of this year. Xu Liuping, president of Changan Automobile Group Corporation, also affirmed the iconic significance of the car, arguing that the birth of Changan Benben is a further embodiment of Changan’s development strategy of “taking the sedan as the mainstayâ€.
It is worth noting that even though Changan has taken the lead in autonomous cars, Xu Liuping still stated that “Changan will work with FAW, SAIC, Dongfeng and other auto companies to create the splendor of China’s own-brand carsâ€, which shows that after implementing the autonomous sedan strategy, Chang'an Group has regarded itself as the "fourth level" of the domestic auto industry.
Changan Benben Price does not exceed 50,000 yuan
Benben went offline and Changan did not announce its specific technical parameters. A spokesperson for Chang’an said that Ben Ben’s specific content will be announced at the time of listing. This car has already been determined to be released to the public and listed at the same time during the Beijing Auto Show.
According to the relevant person in charge of the Changan Automobile Group, the Changan Benben positioning is a miniature car, and the Changan Group's overseas R&D center in Turin provided the design of the car.
According to data released by Chang'an Group, Benben used a 1.3-liter displacement engine, and its fuel consumption per 100 kilometers was only 4.4 liters. The emissions meet the national III emission standards. In terms of appearance, Benben was jointly designed and built by Changan Automobile Group and Italian automotive design company IDEA. IDEA is the fourth largest automotive design company in Italy, and Shanghai GM’s LaCrosse is also a new model jointly developed by Shanghai GM’s Pan Asia Design Center and Italy’s IDEA. Body shape is still the general round design of economical cars. It is worth mentioning that the rear seats can be folded and contained. A Changan source said that this design also injected the experience of the former Changan production line of light passengers into the car design. Ben Ben's front and rear wheels were 1400 and 1385 mm, respectively, and the wheelbase was 2360 mm. In addition, Changan Benben has completed various tests including frontal, lateral and tail-end collisions at the Hainan Proving Ground recently. Its indicators have reached the relevant national standards. As the factory is only downline, Changan Group has not announced the official price of Benben, but according to an insider, the car price will not exceed 50,000 yuan.
Overseas R&D Centers Help Chang'an
At present, Changan Automobile Group has established three R&D centers in Chongqing, Turin, and Shanghai, as well as two working sites in Germany and Austria, and has working groups in nearly 10 countries in Europe. The research and development team employs more than 1,000 people. To achieve S5 level, second only to the self-designed S6 level of the chassis, shape, etc., the cumulative investment in independent innovation reached 3 billion yuan.
Since Changan announced in July about autonomous car products, overseas R&D centers around the Chang’an sedan have gradually surfaced. The reporter learned from the interview that Changan Overseas R&D Center is currently responsible for vehicle design, related parts matching, and engineering development tasks. The partners are two design companies in Italy and Germany. Changan Benben, which will be listed in the second half of this year, CV7 for which the Chinese name has not yet been identified, and CV8, Changan Automobile's mid-range car product, will be designed by the overseas R&D center.
In May of this year, the "Changan Automobile Europe Design Center" in Turin, Italy, was formally listed. Nearly 20 foreign employees work there. The chief designer once developed vehicle models at the European R&D centers of Ford, Toyota, and Honda. design. At present, the establishment of the Chang'an European Design Center has expanded the business of the Chang'an Overseas Center from Italy to Germany and the United Kingdom.
Changan's cooperation with Germany is ADAG. The company is mainly engaged in the design, model making and engineering development of automobiles. It is understood that Changan Automobile has cooperated with ADAG to design and develop CV7 and CV8 models.
Among them, the design of the economical car CV7 is mainly undertaken by ADAG. It will be put into production by Jiangling Holdings. CV8 is a model jointly developed by Changan and ADAG in the true sense. Changan has complete independent intellectual property rights.
Chang Jiaxu, the former Chairman of Changan Automobile, clearly stated in an interview with reporters before that that Changan’s future products should still be based on the integration of domestic resources and international resources.
Reporter: He wakes up
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16 new cars will be queued for listing
Mid-size car CV8 will be available in 2008
Changan Benben is the first product of Changan's own car. This reporter learned that Changan Group plans to launch a total of 16 cars with completely independent intellectual property rights during the “11th Five-Year Plan†period. The products that have already been disclosed include the Ben Ben, the economical car CV7 and the MPV utility vehicle CV9, CV11, etc., which will be listed this year. There is also a mid-size car CV8 that is scheduled to be launched in 2008. It is understood that the CV8 will have a length of 4.5 meters, a width of 1.75 meters and a height of 1.5 meters. It will carry a 2.0-liter engine produced by Jiangling Motor Co., Ltd. The chassis is fully self-developed. It will be unveiled in 2007 and officially launched in 2008.
Chang'an Group has now become the first domestic company in the micro-vehicle industry. According to the sales plan formulated by Changan last year, this year's annual sales plan is 700,000, and it will strive to reach 750,000. Among them, micro-cars are striving to break through 400,000 vehicles, and the cars are striving to break through 250,000, and commercial vehicles will strive to break through 100,000.
In an interview with reporters before, Yin Jiaxu spoke of the overall goals of the Chang’an Group during the “Eleventh Five-Year Plan†period. According to the plan, in 2008, the Chang’an Group will achieve an overall production and sales of 1 million automobiles, and in 2010 it will reach 1.5 million or more. Among them, overseas exports reached 80,000 units, sales revenue exceeded 100 billion yuan, 15% of the vehicle market share was achieved, and it entered the first camp of the domestic automotive industry.
In this magnificent plan, the self-owned brand products will account for a considerable proportion. Chang'an Group plans to increase the production and sales volume of autos with independent intellectual property rights to more than 50% of the Group's total production and sales in 2010, and the number of self-developed vehicle platforms will reach 6 or more, and the unit's power consumption per liter will be reduced by more than 20%. Euro IV emission vehicles and hybrid products will be developed.