According to the global sales volume released by the Volkswagen Group recently, the global sales of the Volkswagen Group have been affected again due to the suspension of production at the European factory, but the decline has been small. Sales in China maintained a strong growth momentum, which is a representative market for the public. Among them, FAW-Volkswagen and SAIC Volkswagen both rose 30%.
Global sales: European sales fell due to holiday
In July 2016, the Volkswagen Group delivered 787,300 vehicles to end consumers, down 0.6% year-on-year compared to 791,900 units in the same period last year. In the first seven months of this year, Volkswagen Group's global cumulative delivery volume was 5,904,100 units, an increase of 1.3% year-on-year compared with 5,831,200 units in the same period last year.
From January to June, the global delivery volume of Volkswagen basically showed a growth trend, and the decline gradually changed into an increase, and the range was gradually increasing. It can be seen that the group is gradually recovering from the "exhaust valve" and the recovery is good ( See China-US sales of polarized Volkswagen H1 global sales increased by 1.5%).
However, the year-on-year change in global sales in July was again negative. A comparison with the sales of the previous months shows that the decline in sales in Europe last month was the main reason. For example, Skoda's factory in the Czech Republic was on holiday from July 4th to 22nd, interrupting production.
In addition, the Volkswagen Group's differential treatment of European and US exhaust valve treatment solutions is also a cause of sluggish sales in Europe. The European Judicial Council, Germany, Italy, etc. all exert pressure on the public and impose fines on them. Consumer dissatisfaction with the differences in illegal diesel handling solutions has further impacted sales in Europe.
The steady growth in sales in Europe has been one of Volkswagen's sales sources, so the decline in sales in this market has a significant impact on Volkswagen's overall global sales. In July, sales in Europe were 323,800 units, down 4.7% year-on-year; cumulative sales in the first seven months of this year were 2,519,500 units, up 2.6% year-on-year; in the German domestic market, Volkswagen sales fell 8.6% year-on-year to 103,600 units this year. In the first seven months, it increased slightly by 0.9% year-on-year to 788,700 units.
Last month, Volkswagen Group's US sales fell 5.0% year-on-year to 51,300 units, returning to single-digit decline again. This market is the most severe market affected by the “tail valve”, which has become the hidden worry behind the global sales rebound. According to this phenomenon, Geshi Automobile predicts that the year-on-year changes in Volkswagen's global sales may still be in the range of 5% or even 1%-3%.
The Chinese market is the market that domestic readers are most concerned about and the largest single market for Volkswagen Group sales. Last month, the Group's sales in China performed well, with the gains leading the market.
Volkswagen Group's sales in China in July climbed 16.0% year-on-year to 285,900 units, contributing 36.3% of its global sales; cumulative sales in the first seven months increased by 8.0% year-on-year to 2,148,000 units.
The sales of Volkswagen Group in China mainly depends on the sales of FAW-Volkswagen and SAIC Volkswagen, two major joint venture subsidiaries in China. According to the wholesale sales released by the Federation (unlike the delivery volume issued by Volkswagen, that is, retail sales), in July this year, FAW-Volkswagen sold 135,152 vehicles in China, a surge of 34% year-on-year; cumulative sales from January to July were 1,033,192 vehicles, up 14.2% year-on-year. SAIC Volkswagen sold 132,012 units in China, a surge of 32.4% year-on-year; cumulative sales from January to July were 1,100,735 units, up 6.0% year-on-year.
The total sales volume of the two major joint ventures last month was 267,164 units, a surge of 33.2% year-on-year; the cumulative sales volume from January to July was 2,135,803 units, an increase of 9.9% year-on-year.
Brand: Audi Skoda performs well
1. Volkswagen passenger car brand
In July of this year, the global delivery volume of Volkswagen brand was 449,100 units, compared with 457,500 units in July 2015, down 1.8% year-on-year. In the first seven months of this year, the global cumulative delivery of the brand was 3,374,000 units, down by 0.9% year-on-year from 3,403,200 units.
In the largest single market China, the Volkswagen passenger car brand delivered 210,500 cars to consumers in July, compared with 180,300 units delivered in the same period last year, up 16.7% year-on-year. Last month, China delivered 46.9% of the brand's global deliveries. the amount. In the first seven months of this year, sales were 1,601,900 units, an increase of 8.5% year-on-year.
2, Audi
In July, Audi delivered 149,400 units worldwide, up 2.3% year-on-year from 146,073 units in the same period last year. The new Audi A4 is the world's best-selling model, with sales of 30,450 units last month, up 14.9% year-on-year. In the first seven months of this year, the brand's cumulative global delivery volume was 1,102,650 units, compared with 1,048,345 units in the same period last year, an increase of 5.2% year-on-year.
As the largest single market for the Audi brand, China has maintained a steady upward trend. In July, the Chinese market (including sales in Hong Kong) contributed 46,454 vehicles to Audi, which is 9.9% higher than the 42,267 vehicles in July 2015. It is the market with the largest increase in the brand's 20 single markets. The sales share was 31.1%.
Audi SUVs are particularly popular in China, with sales of Q3, Q5 and Q7 surging last month by 20.5% compared to July 2015. In the first seven months, Audi's cumulative sales in China reached 336,580 units, compared with 316,119 units in the same period last year, a year-on-year increase of 6.5%.
3, Skoda
In July 2016, Skoda delivered 83,700 new cars to consumers worldwide, an increase of 1.1% from 82,800 units in the same period last year, a record high in July, mainly due to significant growth in sales in the Russian and Chinese markets. . In the first seven months of this year, Skoda's global sales volume was 653,000 units, compared with 627,100 units in the same period last year, an increase of 4.1% year-on-year.
In the largest single market in mainland China, Skoda delivered 21,400 units in July and 18,400 units in July 2015, up 16.1% year-on-year, accounting for 25.6% of Skoda's total sales.
4. Seat
In July 2016, Seagate delivered 34,900 vehicles to the global market, which remained basically the same as last year. In the first seven months, the total global sales volume of Seagate was 251,800 units, a slight increase of 0.2% year-on-year based on 251,300 units in the same period last year.
5, Porsche
In July 2016, Porsche delivered 19,300 vehicles to the global market, compared with 20,700 vehicles in July 2015, down 6.8% year-on-year. In the first seven months, Porsche's global cumulative sales volume was 137,300 units, up 1.9% year-on-year from 134,700 units in the same period last year.
6, Volkswagen Commercial Vehicle
The global commercial vehicle brand delivered 34,500 units in July, up 2.4% year-on-year. In the first seven months of the Volkswagen commercial vehicle brand, the cumulative global delivery volume was 273,300 units, an increase of 6.4% year-on-year.
7, Mann
The Mann brand delivered 8,700 units worldwide in July, unchanged from the same period last year. In the first seven months of the Mann brand, the cumulative global delivery volume was 58,000 units, down 1.0% year-on-year.
8, Scania
The Scania brand delivered 6,600 vehicles worldwide in July, up 3.1% year-on-year. The Scania brand's cumulative global delivery volume for the first seven months was 46,900 units, up 8.1% year-on-year.

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