In 2011, the domestic construction machinery industry maintained steady growth

Equipment manufacturing industry is a strategic industry that provides technical equipment for national economic development and national defense construction, and is a pillar industry of China's national economy. As an important part of the equipment manufacturing industry, the construction machinery industry achieved remarkable achievements in the beginning of the “Twelfth Five-Year Plan”.

Recently, at the Fourth Meeting of the Fourth Session of the China Construction Machinery Industry Association and the Tenth China Construction Machinery Development Forum held in Taiyuan, Shanxi, the president of the China Construction Machinery Industry Association Yu Jun predicted that the total economic operation of the construction machinery industry in 2011 The year will maintain steady growth. The operating income will increase by about 17% to RMB 500 billion on the basis of RMB 446.7 billion in 2010.

However, when the national economy enters the stage of appropriate adjustment and rational return, with the gradual withdrawal of some stimulus economic policies and the introduction of a series of macroeconomic control policies such as the country's prudent monetary policy, it will inevitably lead to the market demand for construction machinery products and the company’s expected sales target. The intensification of conflicts has triggered fierce market competition. Especially in the industry, the production capacity has grown too fast in recent years, and escalating sales methods or over-marketing have overdrawn part of the market demand, resulting in non-standard competition in the industry, and even unfair business phenomenon has repeatedly occurred. Award sales, zero The down payment, the low down payment, the excessively large proportion of financial leasing, the low threshold of leasing companies, and inadequate management of used equipment have disrupted the market order.

How to promote the rational regression of the construction machinery industry and gradually return to a stable development state so as to maintain a normal growth rate and achieve long-term stable and rapid development?

With the rapid development of China's construction machinery industry, a large number of excellent construction machinery manufacturing enterprises such as XCMG, Xiagong, Shantui, Liugong, Zhonglian, Sanyi, and Cree have emerged. These powerful industry leader companies, in this phase of economic restructuring adjustment, they are thinking about what to do, Zoomlion Concrete Machinery Company launched the "blue care" service brand; Xugong Crane launched "user value improvement project "The Sany Heavy Industry Pumping Division has launched a "life-time worry-free" service commitment; Cree Group has introduced scientific and technological means based on the 4S shop full-service model, using remote fault diagnosis and communication technology to achieve the safety of tower cranes. How do monitoring and control services avoid the old road of homogenous competition, and promote differentiated competition strategies from the perspective of users to promote the healthy and orderly development of the industry? In the speech at the meeting, Jun Jun, president of the China Construction Machinery Industry Association, said: Chinese companies must pay close attention to the competition with the world's forefront of construction machinery companies, and must focus on change adjustment, focusing on the competition model of 'scale as the subject'. It is transformed into a 'value-orientated' competitiveness system that incorporates the elements of growth quality and user value into technology, innovation, branding, model changes, and industrial chain growth.