Jobs retired, when will the arrival of automotive electronics i era?

On August 25th, Jobs resigned from his position as CEO of the company. This incident took up the headlines of major news media for a time. The CEO of Apple, the world’s largest technology company, changed the departure of Steve Jobs of the world many times, bringing with it the turbulence of the entire electronics industry. The “2011 China Internet Conference”, which was jointly participated by IT companies such as Baidu, Tencent and Sina, was completely overshadowed.

For Chinese entrepreneurs, he is the dream warrior of Tian Suning; he is the godfather of innovation in the eyes of Kai-fu Lee; he is a master of trends in the eyes of Ma Yun... Many well-known manufacturers of automotive electronics take Apple as an example, many of whom are Huayang and Mersada. This is an excellent company such as Feige. The ARM processor created by Apple was applied to the automotive electronic navigation; the consumer experience advocated by Apple was repeatedly mentioned by the company; the high-end culture pursued by Apple was also used by different automotive electronics. Enterprises imitate and pursue.

The ultimate goal of all consumer experience is Apple's global sales. The world's most important issue is the advent of the "i era." Since returning to Apple in 1998, the founder of the company has led Apple to the road to recovery, first successfully launching the music player iPad, then reinventing the iPhone, and finally the big tablet iPad... The success of these three “i” ones after another sent Apple to the throne of the world’s largest market capitalization company and allowed humanity to step into the “i” era.

As early as the beginning of Apple's design, Steve Jobs often studied Italian excellent designers, studied their cars, observed the appearance, texture, material, color, it is such a "stone of the mountain can be attacked jade" concept, so that Apple's product design More humane and excellent.

Jobs always looks at things from the perspective of "What will the user experience be like?" At Apple, the user experience must go through a complete end-to-end system, whether desktop publishing or iTunes software. Manufacturing, supply chain. Marketing, shops, these are all part of the end-to-end system.

The most successful place for Apple is to create a new "i" - the most imaginative user interface, the most comfortable operation ... all these are around the "I" is the consumer, Apple brings to consumers An unparalleled experience to achieve their own success.

In April 2010, Desai Xiwei launched the "EICC vehicle-mounted human-computer interaction system." This system is one of the few products in the post-market that place consumer experience at the forefront of the market. The system uses voice control, mouse-based target selection, capacitive multi-touch touchscreens, and Other multi-directional integration technologies. The application brings a more convenient interactive experience. It should be said that Desai Xiwei, who had a background of pre-loaded cars, took the lead in the post-market to take an important attempt to carry out the consumer experience.

Changing the Social Consumption Philosophy and Platform Concept Before the advent of the iPhone, smartphones were always in a tepid condition. Many people bought smart phones and used them only to send text messages to make phone calls. The emergence of the iPhone not only brought a brand-new full-touch screen mobile phone with excellent user experience, but also improved management of mobile phone programs and content by the iTunes platform, plus an app store that was downloaded 2 billion times. The smartphone market was finally activated, and many third-party application developers similar to Gameloft (listed) were brought up.

Apple extends the phone's attributes! At present, the car network in the car expands that the car only serves as the property of the vehicle.

"The reason why Apple can win the competition with Nokia with great advantages lies in the tens of thousands of applications. Apple is no longer a hardware but a platform." President of Mersida Zhuang Liang said in a speech. "What we want to build is also a platform."

At present, the “4S Online” car networking service promoted by the car-friends under Meisaida is also a platform dedicated to building on-board information services. This is a platform where riders can communicate, a platform that can be tracked in real time, a platform that can keep abreast of social dynamics, and a platform (such as roadside assistance) where owners can encounter difficulties and helpless communication.

After the introduction of high-end culture and eagerness for Apple, it has always taken the high-end line. Apple's loyalty is far from comparable to other electronic products. This is closely related to the corporate culture advocated by Apple. According to the survey of U.S. investment companies, the loyalty of Apple iPhone users reached 94%, and 64% of respondents stated that they will select the Apple iPhone at the next purchase. Of the respondents, 29% already have an Apple iPhone. 64% of the users indicated that they would still choose iPhone for the next purchase.

The big reason for Apple's loyalty is the "divorced people" - "we" and "they." In Apple’s multiple advertisements, it is not difficult to find that Apple is committed to creating unique, optimistic, and thoughtful people who use iphones. Without the iPhone, it is an ordinary, single-person group. Through branding efforts to divide customers into a group, but in fact they soon found that customers themselves also need to divide groups. This is the marketing method of iphone loyalty source.

In the automotive aftermarket, the successful use of this concept is Feige, the "gold version" of Feige. Although the screen and audio are very prominent, it is not the final factor that his sales price is much higher than that of other competitors. Car users are slightly different from ordinary mobile phone users, and their spending power is even better. This provides the precondition for the "cultural sales" of automotive electronics. Feige, on the one hand, has shaped the characteristics of Feige's noble quality through online publicity. On the one hand, it has aggregated consumer loyalty through offline activities such as Cheyou interaction and fan clubs, thereby achieving the purpose of word-of-mouth marketing.

The product, service, and business model Trinity's marketing system has transformed Apple's niche market into the world's largest technology company. Apple's revenue, and hundreds of millions of consumers, are the beneficiaries of this "i" storm. We expect to set off an "i" storm in the automotive electronics market in the world's largest auto market.