Liberated dump truck



Dump trucks are vehicles that unload their cargo by hydraulic or mechanical lift. Also known as dump truck. It consists of a car chassis, a hydraulic lifting mechanism, a cargo box and a power take-off device. Compared to other heavy-duty truck dump trucks, it is mainly used for civil engineering, loading and unloading of earthwork, sand, and bulk materials.

In recent years, with the development of the national economy, the scale of urban construction has increased, and the proportion of dump trucks in the heavy truck market has been on the rise, becoming a battleground for the military in the truck market. In order to allow more truck users to choose to liberate, the Liberation Sales Company launched a nationwide marketing and promotion campaign with the theme of “liberating the dumping technology leader and delivering 10 million gifts” to promote the sale of dump trucks by FAW. Since the launch of the event, it has achieved a good market response.

FAW Liberation is giving back to users, and specially invites users who purchase liberation dump trucks to participate in the lucky draw. From March 1st to May 31st, 2011, anyone who purchases any liberated dump truck products such as Jiefang J6P, J6M, and J5M can Participate in FAW liberation thanksgiving feedback lottery. At the same time, in order to further promote in-depth communication with dump truck users, the company’s representative offices and distributors are freed up, and large-scale purchasers and influential users in the local transportation market are selected to deliver the goods to their families and invite them to Changchun. Come together to "family tour".

It is reported that after users of FAW liberation dump trucks came to Changchun, they first watched the feature films introducing the development of the liberation brand, liberated new and old users and their families, and shared and relived the day of 55 years ago, 12 inks. The green liberation truck pulled out of the assembly line; 55 years later, the liberation output has increased by 30 times and the annual output value has jumped by 3 billion yuan, becoming the world's single-brand heavy truck sales champion. In the course of reviewing the 55 years of splendid development of the Liberation Brand, these users who chose to emancipate and rely on emancipation seem to have seen their own experiences of starting a business and getting rich.

After that, the users of FAW Liberation Dump Truck visited the production line of Jiefang Truck. The longest truck assembly line in Asia uses a large number of welding spot welding robots, arc welding robots, and welding lines for handling robots. This makes the users wonder, stop and feel deeply. Received the strong strength of FAW in product, process and management. Technicians also introduced users to the development of dump trucks developed for different market segments, helping users to correctly select and purchase products based on operating conditions in different regions. At the front door of FAW Group Co., Chairman Mao posed for pictures before Chairman Mao himself wrote the commemorative card. After the visit, Liberation also organized users to travel to Changbai Mountain, a famous tourist destination.

FAW Liberation remolded its “Liberation” brand culture with “Car Culture Journey”. Through inviting users and their families to the liberated “home”, they felt the liberation of heavy brand history and witnessed the rapid leaping of the liberation strength. The liberation of new and old users gathered together to exchange experiences and the word-of-mouth communication effect of liberating the brand was achieved.

At present, the FAW Jiefang brand's medium- and heavy-duty series of trucks, including ordinary trucks, dump trucks, tractors, semi-trailers, mixers, postal vehicles and more than 500 varieties, with an annual output of 200,000 vehicles. Since the establishment of the company from 2003 to 2007, the company has realized sales of 584,000 units, sales revenue of 117.8 billion yuan and profit of 3.75 billion yuan, which has made outstanding contributions to FAW Group's annual production of 1 million cars. Liberated trucks have been exported to more than 20 countries and regions in Europe, Africa and Asia, and have begun to establish assembly, marketing and service bases abroad. Liberation as a domestic car brand, its brand value has increased from 6.059 billion yuan in 2001 to 12.559 billion yuan in 2007, becoming the fastest growing domestic self-owned brand intangible assets and the first brand of domestic cars. Among the world's heavy-duty truck manufacturers, the scale of production and sales of liberation medium and heavy trucks has ranked first for many years in a row.

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