From the early 90s of last century, China's construction machinery industry fell into the predicament of development. Some products were almost completely disappeared. Today, China's construction machinery companies have been rising rapidly, and they have occupied half of the Chinese market and even most of the domestic market. It took only a dozen years to export to overseas. These ten years seem to be short-lived, but witnessed the construction machinery industry in China from scratch.

According to the latest statistics from the China Construction Machinery Industry Association, the sales revenue of the construction machinery industry in China exceeded RMB 210 billion in 2007, ranking fourth in China's machinery industry. In the world construction machinery industry, sales revenue is second only to the United States. The important road for the success of China's engineering machinery industry for Chinese companies, and equipment manufacturing in particular, is that we must adhere to independent innovation, take the path of protecting and developing national brands, and find ourselves in a world of competition with foreign brands.

Technology: The source of innovation The construction machinery industry is a technology-intensive industry, so mastering advanced manufacturing technologies has become the starting point for original innovation in the engineering machinery industry.

“Independent innovation must pass the basic research. If there is no good investment in its own original products and there is no long-term unremitting insistence, this enterprise will be difficult to succeed.” said the general manager of Henan Bailing Machinery Co., Ltd., “In particular, It is the stage of rapid development and internationalization. It will also find that the “soft standards” for environmental protection and energy consumption in Europe and the United States are increasing. There is no ready-made technology that can meet these standards for you to use, and you only have to study it yourself. ”

Institution: Foundation of Innovation If technological innovation is the leading and source of independent innovation in China's construction machinery industry, institutional and institutional innovation is the foundation and support point for independent innovation.

Since the reform and opening up, with the in-depth development of the socialist market economy, most state-owned enterprise systems and management mechanisms have not adapted to the development of the market economy, the concepts are obsolete, and many enterprises have been eliminated. In this situation, some construction machinery companies have started the system. The process of innovation.

Through system reform, 22 companies have become listed companies in China's construction machinery industry. After raising funds, more than 80% of them have achieved rapid development and have achieved good performance in the market.

Culture: the foundation of innovation At a certain level, innovation itself is a culture, especially when independent innovation becomes the main thrust of an industry, the development of this industry will have an inexhaustible driving force. Since the development of China's construction machinery enterprises, the entire industry has infiltrated a strong innovation culture. Innovation as a force has emerged in corporate culture and corporate development.

“At present, many domestic companies are making independent innovations, but there are five key issues in independent innovation,” said Ai Feng, deputy director of the China Brand Strategy Promotion Committee. “One is whether leaders personally innovate on their own initiative; the other is to organize measures. We must establish R&D institutions where possible; Third, we must have good mechanisms; Fourth, we must use our country's strengths to use the advantages of low labor costs for R&D; Fifth, we must have an accurate understanding of independent innovation. It is autonomous. Innovation is not self-innovation. We can stand on the shoulders of giants. Many of the achievements already made by foreign countries can be used, digested, absorbed and reinvented.”

“The competition of the ultimate enterprise and even the industry is a cultural competition. One of the most critical issues surrounding independent innovation is respect for knowledge, respect for talents and respect for knowledge products.” Ai Feng emphasized that “China's construction machinery industry is independent innovation. We have made a lot of useful explorations on the road, and we have done very well on the road to adhering to independent brands. This has not only achieved the development of the company itself, but has also inspired our national spirit and strengthened our confidence in the nation. Their exploration should become our country. Many industry examples."

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