In order to improve customer satisfaction, Hande Axle built a brand image of high quality, high performance, and low failure rate among end customers. In 2011, Hande Company's innovative marketing model was first launched in March in Kunming, Yunnan, the first battle in early spring. The auto parts industry has entered the prelude to a series of activities in the mining area. Handee went deep into the end customer and mining site to provide service for the warmth and care for the mine transport driver in the harsh environment of dust and noise. Grab the Gold Medal As the first year of the national "Twelfth Five-Year Plan" strategy, in 2011, new project construction has brought new market opportunities for non-highway engineering vehicles. Hande Company seized market opportunities and quickly attacked. This time, it entered service activities in the mining area and focused on non-road wide-body mine axle products for vehicles and axles, becoming a major contribution to Hande axles entering the non-road market. With the advantages of stable and reliable gold quality and difficult to counterbalance the traditional dump truck axle, the non-highway wide-body mine axle independently researched and developed by Hande Company covers 10T front axle, 18T rear drive axle, 13T front axle and 25T. Rear drive axle product line. It has the characteristics of flexible steering, strong bearing capacity, large braking torque, high transmission efficiency, low fuel consumption, low noise, and high safety. This marketing campaign targeted the requirements of open-cut phosphate rock mines in Kunming with poor working conditions, fast idling speed, and high load-bearing capacity. It has tailored the 10T front axle with features such as small turning radius, small limit angle, and flexible steering; Targeted research and development has a strong climbing performance, maximum output torque can reach 56000Nm, strong bearing capacity, the axle shell adopts reinforced design, strong performance, the main reducer structure is small, large ground clearance, high safety factor, maximum system The 18T drive rear axle, which has a dynamic torque of up to 43200Nm, is well received by users and is more adapted to the harsh road conditions of the mine. Innovative marketing service to win the market This time into the mining area service activities, Hande company innovative marketing model, with "customer satisfaction" as its purpose, "reducing the end-users' operating costs, increase customers' operating income" as the marketing concept, multi-action, all-round realization and host Zero-distance communication between factories, agents, and end customers. The activity firstly carried out a grand launching ceremony. Subsequently, the company’s service team conducted free inspections and maintenance of vehicles from the Hande non-highway wide-body mining axle products to vehicles in the sales area in Yunnan, which operated approximately 32,000 km away. At the same time, we invite the company's after-sales service engineers who are responsible for the international business to provide customers with on-site product knowledge training and maintenance guidance. In the course of the event, Hande also invited host industry representatives, service provider representatives, mining business managers and mining vehicle maintenance services to hold customer seminars. At the meeting, Minister of Trade of Ministry of Sales of Hande Company, Mr. Zhou Xin, said, “This time into the activity of the mining area, it first showed the company’s sales philosophy of “Customer Satisfaction†as its tenet. The deepening of the mining area and the dedication of service is to listen to and collect information related to Hande. Product quality and service quality information, and then through continuous improvement, provide customers with more reliable and better products and services.†The manager of the mining area, Li Zong, said, “The problems with the use of mechanical vehicles are normal, and the timely and reliable service is the key to solving the problems. This time, Han De Company deeply moved into the mining area. It really touched us because it was a parts and components company. The first time we go deep into the mining area, we will give back to Hande, through regular maintenance and debugging of the vehicle, so that the vehicle will always maintain a good operating condition.†Value reward gift accessories touched continuation The quick and effective solution to problems is the key to service. In this activity, Hande Company took precautions and returned customers at a premium value. In the Yunnan mining area where the working environment is harsh and the service is difficult, sufficient spare parts are stocked and some vulnerable parts are presented to promote the activities to a climax. Effectively solved the problem of timeliness of services, and also achieved a leap-forward growth in the sales of the same-area vehicles in the region, which enabled the sales and service providers in the region to obtain the best dealers and services at the business conference that was the same force in 2011. Business two awards. At the end of the event, the driver’s satisfied smiles are undoubtedly the greatest recognition and encouragement of Hande Axle . It is understood that the Hande Company will also follow up on the regional markets in Shanxi and Inner Mongolia to launch a series of activities in the mining area. Let us look forward to it. 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