Sinopec Lubricants Maoming Branch began planning in December 2010 and laid out a new year of Gaochai promotion work. In January 2011, while fully implementing the signing of the Gaochai Distribution Agreement for the four southern provinces of China, Gao Chai was carefully organized to “open the door”. In the promotion work, January-February, Great Wall Lubricant Gaochai’s sales in the South China market increased by 227% year-on-year, achieving a good start for Gaochai’s promotion.

High-grade automotive oil is the most direct product for users to experience the brand and quality of lubricants. In accordance with the thinking of Sinopec Lubricants to expand vehicle oils and enhance brand influence, Lubricant Maoming Branch’s designated sales department leader is directly responsible for Gaochai’s promotion, selecting well-matched market personnel, and establishing a strong marketing team to start with a new attitude. Gaochai promotes work. Immediately after New Year's Day, all market personnel went deep into the market and communicated with the oil companies and contracted distributors in various provinces and cities early on about Gaochai’s promotion ideas, reached consensus, and formed a joint force. At the same time, intensive promotion meetings and the Gaochai dealerships were held in central cities to fully implement the sales plan.

While improving the distribution network construction of the central city, in order to achieve a wider range of product coverage, the Marketing Agency of Great Wall Lubricant Maoming Branch will continue to develop in depth in the county towns, and will drive terminal sales through the product image shop. In February 2011, the first parent city vehicle oil product image store in Huizhou was completed and opened, providing a good shopping experience and brand image for users in Huizhou. Currently, Great Wall Lubricants has more than 1,000 distribution and retail outlets in the South China market. The increasingly sound distribution network has successfully deployed strong points in many high-end markets with foreign brands and sent Great Wall and Gaochai products to the market to facilitate consumers' understanding and selection. The formation of a positive competitive situation.

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