The Italian Pirelli Group recently announced that when the European economy was immersed in the quagmire, the company continued to maintain stable business growth last year by gradually shifting its high-end product positioning strategy and a series of efficiency improvement measures.

In 2012, the Pirelli Group's consolidated operating income totaled 6.07 billion Euros, an increase of 7.4% from the 5.65 billion Euros in 2011, with operating income from high-end products reaching 2.08 billion Euros, an increase of 20.9% year-on-year. The Group's 2012 net profit reached 3.98. Billion euros, a surge of 27.4% from the 313 million euros in 2011.

The Pirelli Group recorded sales of 1.5 billion euros in the fourth quarter of last year, a year-on-year increase of 7.8%; operating profit surged 43.8% from the same period of 2011 to 188 million euros, while operating profit margin increased 3.2 percentage points year-on-year to 12.6%.

The Pirelli Group tires business operating income in 2012 reached 6.03 billion euros, an increase of 7.7% over the 5.6 billion euros in 2011, of which revenue from consumer products (sedans, light trucks and motorcycle tires) increased by 12.6% year-on-year to 4.42 billion euros. Revenue from industrial products (tires for buses, trucks and agricultural equipment) fell by 3.9% year-on-year to 1.61 billion euros.

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