The latest domestic automobile production and sales statistics show that from January to March this year, the automobile production was 6,201,600, a slight increase of 5.26% year-on-year, which was 3.9 percentage points lower than the year-on-year growth rate in 2014; the production was 6,153,300 units, a year-on-year decrease. The growth rate was 3.90%, which was 5.28 percentage points lower than the year-on-year growth rate in 2014. Black rhino Weifang Choice-link Trading Co., Ltd , https://www.choicelinkrv.com
From the above sales data, we can clearly see that the year-on-year growth rate of the auto market is slowing down. The China Automobile Association is also cautious about the development of the car market this year. The China Automobile Association's forecast for 2015 at the beginning of this year is 7%, while in 2014, the growth rate of passenger cars in China was 9.89%.
In the face of the severe development of the automobile market, how to deal with it as a relatively weak independent car company? Most of the opinions are concentrated on two aspects: in addition to requiring independent car companies to further improve the quality of the car and improve the technical level, how to accelerate the precipitation of brand value and the accumulation of influence, and then use the strong brand appeal to seize more Market share.
However, personally believe that in modern economic society, high yield does not represent a bumper harvest, it is fundamental to develop its own fist products and improve its core competitiveness. The above viewpoint cannot be said to be incorrect, but to be truly achieved, it is not impossible to achieve it overnight. It is not only fast but also relatively easy to build a fist model and quickly expand the market.
If you look at it, you will find that the current multinational auto giants, despite the large number of models developed by R&D, have several fist products. It can even be argued that the reason why multinational giants can develop to such a large scale depends on the influence of these fist models and their brand value. On the contrary, it will have an immeasurable impact on the commercial buildings of the entire empire.
For example, the world's largest car company Toyota, its fist model is mainly Corolla (currently the global sales of more than 40 million vehicles), followed by Camry (currently the global sales of 16 million); Honda's fist products are mainly Accord (currently The global sales of nearly 20 million vehicles, as well as Civic (currently the global sales of 22 million vehicles); Volkswagen's fist products are mainly golf (currently more than 32 million global sales), Beetle (currently more than 2,200 global sales) 10,000 cars and Passat (currently the global sales have exceeded 20 million). It is these fist models that support the operation of Toyota, Honda, and Volkswagen.
In contrast, GM, although its models and brands are many, but due to the lack of a global best-selling car, coupled with the slow pace of research and development, struggling reforms, the century-old GM eventually fell to the ground, bankruptcy restructuring.
Therefore, the creation of a fist car is the fastest way to develop autonomous car companies. We know that after the Great Wall had Haval H5 and H6, it began to be in the domestic car market; Geely carefully created the Emgrand EC7, so that consumers have a great affection for the quality of its car; even the famous Zhongtai, with the help of The T600 is also starting to take off.
For autonomous car companies, opening up the market may be difficult, but there is no shortcut. Combine all the strengths of your own to build an all-star model, you can lay the strongest foundation for your future development, and then derive other models, it will be more and more smooth. Autonomous car companies should not rush to change their own money to grow long production lines and rows of different models. Don't think that high yield is a bumper harvest. The real harvest is measured by how much economic benefit it can create. Otherwise, even if you develop 100 models, the company will not become stronger, it can only be regarded as puffiness.
In addition, the strongest competitiveness of autonomous car companies is their own subjective initiative. This is absolutely unmatched by the joint venture company in China. When emerging markets emerge, autonomous car companies are often able to develop models, actively launch models, quickly grab the market, and stand firm. The joint venture car companies in China seem to have a strong backing, but all their models must be decided by the overseas headquarters. This kind of decision-making method will slow down the pace. Second, once there is no suitable model at the overseas headquarters, the joint venture Car companies can only blink.