"In this era of opportunities and challenges, only by grasping the leverage of opportunities and using 'effort' as a fulcrum can we make a difference." "This is an extraordinary four-year period. This is a bumpy four-year battle. It is also a glorious four-year period." There are also literary talents. This remarked that what is said is the voice of the majority of owners of China's (Shiyan) Auto Parts City. It is also the voice of the management and service personnel of the auto parts city. It is also a portrayal of the auto parts city's journey through rough roads to smooth roads. Eastward move, a page of history Speaking of today's glory, we turned the page of history back to 1999. At that time, in the auto parts market formed on the Renmin Road and Chaoyang Road in San Francisco, the Dongfeng Motor Company had a reputation as a “big tree†in the country, but the operators also faced many problems: First, because of the urban management In the urban area, Renmin Road does not allow large trucks to pass through during the day. Merchants can only take delivery at night and consume time and money. Second, due to the tense retail outlets in the city, the warehouse is far from the market, making customers often thousands of miles away. West City to buy saddle, Nanshi to invoicing, North City to pick up goods; Third, the area of ​​urban housing use is too small, rent is expensive, operators can not afford. At that time, due to decentralized management and inconvenient management, some unscrupulous traders had resorted to fraudulent schemes to subvert the profits of the unscrupulous traders. This seriously impaired the image of the Shiyan Auto Parts Market, leading to the “brushing†of the media in the country to Shiyan. At that time, many owners operating in San Francisco were reluctant to give up the “quiet days†of several thousand yuan per month, and a few of the units rented to auto parts dealers could not bear their own interests. This made the auto parts market slow to move eastwards. At that time, several owners who took the lead in “crabs†to invest in auto parts city built debts to build houses but they had no time to rent them, and some had pressured the debt almost to suffocation. However, the "Eastward Movement Strategy" is after all a wise man's decision. Under the correct guidance of the municipal party committee and the municipal government, under the sincere service of Bailang Hi-tech Zone, under the preferential treatment of investment owners, and with the close cooperation of the city's news media, the eastward situation has been revolving round and round. Since the second half of 2000, dealers entering Auto Parts City have begun to increase geometrically, investment owners have also increased, the land of Auto Parts City is getting more and more nervous, and Auto Parts City houses are becoming more and more tight... Auto Parts City Management Department has made a set of statistics: In 2003, Auto Parts City plans to occupy an area of ​​360 acres, a total investment of 280 million yuan, a building area of ​​260,000 square meters, 19 investment companies, 1201 households entering the dealership, daily passenger flow nearly ten thousand The number of passengers realized sales revenue of 3.2 billion yuan. The country's only registered Auto China City with the title “China†is booming. At present, it has set a record of the “China’s Best†with the largest operating area, the largest number of merchants entering the market, and the highest sales revenue in more than 300 auto parts cities across the country. Service, the theme of market prosperity The reporter has moved eastwards from the auto parts market until now and has been interviewing Auto Parts City for more than a dozen times. Speaking of "services," there will always be a few young people in the auto parts office that are calling for, responding to requests, serving the owner and dealers of the auto parts city all the time, such as Du Dengbo, Hou Huawen, and Zhao Wei. They were all at the time. If you are or have just been married, or you have just been a father or mother, it is "three days and two things" to set aside a small family or a child. Of course, these are only representatives of the most sincere and sincere service to the owner of the Auto Parts City. They represent the general staff of the auto parts city with the honor of “provincial civilization marketâ€. The cadres and masses here take "service first" as their pursuit They improve market services. Implementation of "closed management, open management, full-service"; implementation of one-stop service, a hall affairs, a window to the outside; charges are "clear card", a taxation publicity system; establish an e-commerce platform to provide customers with auto parts Sales, price, inventory information service. They coordinate the relationship. Visit the heads of functional departments such as industry and commerce, taxation, public security, housing management, and technical supervision, and invest in owners and dealers to solicit their opinions and requirements for doing a good job of invigorating the auto parts market. At the same time, it actively communicated with the National Auto Parts Association and the Auto Parts City in other places to establish a mutually beneficial and cooperative relationship. They attach importance to environmental order. In response to issues such as the indiscriminate use of vehicles in the city, road operations, dirty and poor security, and security and security, we found one place and standardized one place to provide a good business and living environment for distributors and consumers. "Services" are commonplace in Auto Parts City and are commonplace. Their credo is: Service is an eternal theme, and it is the “Shang Fang Bao Jian†of market prosperity. Innovation, the pursuit of brand magic Branding is the crystallization of a corporate or market institutional innovation, management innovation, technological innovation and service innovation. In terms of market positioning, the main business of Auto Parts City is based on Dongfeng and Dongfeng supporting manufacturers. It has extensively absorbed domestic and foreign auto parts manufacturers and distributors to open windows and offices in Auto Parts City, based on the variety of truck parts. The development of light, sedan, micro and agricultural vehicles will gradually form a large market of “buy the country and sell the country†with Dongfeng auto parts as the mainstay. In the construction of Auto Parts City, based on the diversification of investment entities, diversification of economic components, marketization of capital operation, and “who invests, who benefitsâ€, the overall planning, rolling construction, maturity, development, construction, and benefits . At the same time set up Auto Dealer dealers chamber of commerce, responsible for industry self-regulation. In terms of brand building, we always adhere to the management of creditworthiness, and carry out in-depth recommendation of best-reputed distributors, best-reputed investment companies, shop-reliable stores, no-fake-goods stores, and contract-abiding and trustworthy stores to enhance the integrity of operators. In order to protect the legitimate rights and interests of consumers, it is committed to crack down on counterfeit and shoddy product activities and promises that “China (Shiyan) Auto Parts City will have false guaranteesâ€. In terms of management methods, it actively guides auto parts distribution companies to implement industrial and trade integration, supports industrial and trading companies in the research, development, production, and sales of high-tech auto parts products, and guides the market auto parts distribution companies to take the road of strong alliances, and cultivates a large number of auto parts distribution group companies. Integrate resources and give play to their advantages. At present, in order to expand the scale of the auto parts market and adapt to Dongfeng Motor’s “global procurement†and “zero inventory†business model, Shiyan Hi-tech Zone is embarking on the construction of the Auto Parts City of China (Shiyan) to organize the construction of Daming Auto & Trading Co., Ltd. to invest 76 million yuan.†China (Shiyan) Auto Parts City (Square) Logistics Center and investment of 50 million yuan to build "China (Shiyan) Auto Parts City Auto Market." The three major markets will reach a total area of ​​450 acres, with an annual sales of 6 billion yuan. Today, China (Shiyan) Auto Parts City is taking advantage of the situation, seizing the opportunity “leverageâ€, and taking further “efforts†as its fulcrum to seek greater action.
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Two of them took the lead in responding to the eastward move of the auto parts market in 1999, investing in bonds to invest in auto parts city. Today, the assets are already the boss of tens of millions of yuan.
View related topics: Shiyan Auto Parts Market Analysis