The SUV market has been quite hot in recent years. Nowadays, many automakers are launching SUVs frequently. Throughout the current auto market, almost every brand has SUVs in sale, and SUVs have almost become car dealers. One of the main models of the volume. However, with the release of the Ministry of Industry and Information Technology's “Notice on Strengthening the Management of Average Fuel Consumption of Passenger Vehicle Enterprises (Draft for Comment), what will happen to the future of fuel-efficient SUV models? In this regard, some automotive professionals said that the future SUV will introduce a smaller displacement model, or there will be new changes in fuel consumption technical support.
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The new fuel consumption will be released soon. Recently, the Ministry of Industry and Information Technology issued the "Notice on Strengthening the Management of Average Fuel Consumption of Passenger Vehicle Enterprises (Draft for Comment)" (hereinafter referred to as the Management Opinion), and the comments will be closed on June 7. Although the management measures have not been released yet, it is imperative to strengthen the fuel consumption management of passenger vehicle enterprises in the past.
In the management opinion issued by the Ministry of Industry and Information Technology, seven measures were specifically proposed, and two of them are particularly worthy of attention. This includes the second article, “For the passenger car enterprises whose average fuel consumption is not up to the standard in the previous year, the acceptance of the comprehensive The new product "Vehicle Manufacturers and Products Announcement" declared in the case of fuel consumption of the GB27999-2011 model; and the fourth national fuel consumption related standards will be incorporated into the new revision in an appropriate manner. The implementation rules of the mandatory product certification for automobiles are implemented."
According to data released by the China Association of Automobile Manufacturers, in April 2014, the monthly growth rate of the MPV and SUV markets was as high as 54.3% and 36.4%, respectively, while the average monthly growth rate of the entire passenger vehicle market was only 8.8%. The market performance in the first four months of 2014 was the same as that in April. The growth rate of the MPV market and the SUV market was as high as 56.9% and 36.9%, respectively. The average growth rate of the passenger car market was only 9.1%.
SUV/MPV models may be affected If the management opinions are finally announced, the SUVs and MPV models considered to be high fuel consumption may be affected, especially those with displacements above 2.5L.
Auto professional Wang Hu said that in recent years, SUVs and MPVs have been popular among consumers because of their high chassis, large body and large space. Especially for SUVs, basically every brand has its own SUV model, and once it is launched, the popularity of the market is very satisfactory for car dealers and car companies.
"The hot sale of SUV models shows that this product has been recognized by consumers in the past two years, which makes the sales of this model far exceed the average growth rate of the entire automotive market." A car dealer pointed out.
However, after the introduction of management opinions, car dealers may want to think of ways to maintain this good situation. Some car professionals believe that many SUV models now advertise low fuel consumption, but as the management advice stipulates, the new car pushed by the OEM will not meet the new standards, so the OEM will naturally reduce production. “If the fuel consumption technology of the SUV model cannot meet the new standard, then the production capacity of the SUV model will be reduced, and the sales volume will naturally suffer.â€
Opinion: The new fuel consumption standard or the elimination of some models is a new policy for the Ministry of Industry and Information Technology to be released. Some auto professionals said that from the current situation in the auto market, most auto manufacturers are launching their own SUV models. . Imported brands in the introduction, joint venture brands in the promotion of new products, domestic brands are frequently launched their own SUV models, for such products, various car companies and car dealers have seen unlimited business opportunities, but also hope to expand their own models Sales and brand awareness.
"In fact, from the current market performance of automobile sales, most of the auto companies with faster growth rate and better performance rely on SUV models. However, with the implementation of the new fuel consumption policy, this phenomenon may be affected. Severe fuel consumption standards, or make these models difficult to pass, will also cause car companies to lose the opportunity to continue to develop in the market. According to the official Chinese 2015 must meet the average fuel consumption target of 6.9 liters / 100 kilometers, the new policy Implementation or will make major adjustments to the fuel consumption standards. By then, the growth rate of the SUV and MPV markets will gradually decline, and consumers will return to rationality," said Yin Hong, an automotive professional.