Hualing formulated a production and sales target of 30,000 heavy trucks. In March of this year, the 3,500th Hualing heavy truck produced in the month successfully went offline. This is when Hualing Heavy Trucks began to fully “strengthen” toward the established target. In the export business, they gradually gained recognition in the international market. Recently, Peru received 100 large export orders and successfully completed the final batch of delivery tasks. After several years of rapid development, Hualing Heavy Trucks has improved the adaptability of Japan's Mitsubishi heavy truck technology to become a market-recognized mature product, and has accumulated a good reputation in the southern market.

Wang Yanan, deputy general manager and marketing director of Hualing Co., Ltd., had previously challenged him as a cross-border trader. However, he deeply realized that only by understanding technology can he do a good job of marketing.

It turns out to be true.

A=Automotive Observer

W=Wang Yanan Wang Yanan

A: 2009 was defined as the year of China's heavy truck frantic joint venture expansion, with joint ventures between SAIC Hongyan and Iveco (IVECO), CNHTC and MAN (Germany), Beiqi Foton and Daimler, JAC and Caterpillar. Another example is Chery, Geely,
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Huachen and other passenger car companies have also begun to get involved in commercial vehicles. How do you view the current situation?

W: The Chinese market is very strange. There are various demands in mid-to-high end, middle and low end, and the market prospect is huge. At present, the technology is not much different for the entire vehicle. However, good product sales must first have quality, the second is service, and the third is a flexible business policy. In fact, in 2004, many manufacturers began to do heavy trucks, but only a handful of survivors survived. Can we look at the quality of products and adapt to the Chinese market? There is no concept of “late” in any field. It is important to grasp the pulse of the times.

A: Under this situation, what kind of opportunities and challenges do you think Valin is facing?

W: Valin Star made improvements on the basis of Hualing Heavy Trucks. When it was newly developed, the front frame, front and rear axles, and the conversion system should be highly maneuvered. We also devoted enough time to design and safety. Improve. Make it a platform for representing lightweight products. However, there are appearances, no thoughts, no credibility, like a film actor far more beautiful than Xu Jinglei, but without her overall quality, which is the same reason used commercial vehicles.

We are not afraid of new entrants. Those who fall are able to get up again. They must be able to stand. After the Beijing auto show, I went to discover the brands that came out behind me. This prompted us to do better because we can only beat ourselves.

A: From doing technology to marketing, you can say that you are an outsider. However, for a few years, the results are obvious to all. What do you think is the most difficult to sell? What are your expectations for this year's truck market?

W: In fact, Kung Fu has no market strategy. Valin has a marketing strategy department. It will investigate and analyze product planning and product policies. In fact, in a market, hard-to-sell products can sell one or two cars, but a strong word-of-mouth effect can drive a market, which is complementary.

For the market situation, the heavy vehicle market was in the first half of last year and the logistics vehicle market in the second half of the year. This year, the logistics vehicle market has maintained a very good momentum, and dump trucks are also strong and powerful. The national economy operates very well. Therefore, the market has continued to decline since May and June. I am very optimistic.

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