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Introduction: In recent years, environmental pollution caused by vehicle exhaust emissions has increasingly attracted attention from all walks of life, coupled with the continued rise in the price of oil as a non-renewable resource, environmental protection and energy conservation have become an important factor restricting the sustainable development of the automotive industry. The country has introduced a variety of macroeconomic policies accordingly, prompting automakers to re-adjust their product structure, thereby guiding society into the trend of energy conservation and environmental protection. The birth of the new automobile consumption tax has also had a major impact on the direction of the automotive industry.
Since the new auto consumption tax adjustment, products with a displacement below 1.5 have become the main choice for consumers, especially the 1.5L model has become the “platinum displacement†on the market. For the reasons, it is not difficult to find that under the new consumption tax, 1.5L models will receive more price concessions at the time of purchase, and they will also receive long-term benefits in terms of cost of use. Undoubtedly, consumers value their own cost, which means that the balance between economic cost and value has become an important factor to consider when guiding consumers to purchase. Most consumers always value cost and value.
Similarly, for a commercial vehicle that is a profitable tool and is also a consumer product, especially in the truck field, how can the user make more money while minimizing the use cost and maximize the value? It is the most intimate and ideal money-making partner for commercial vehicle users.
With the imminent problems of automobile pollution and automotive energy demand, the implementation of State III has finally become a general trend. The state must consider sustainable development from the perspective of energy conservation and environmental protection. However, the implementation of this policy will undoubtedly increase the consumer's cost of use, and the problems that consumers are most concerned about will also be reflected in how the use value of the product is reflected. . On the 28th of last month, Jianghuai and Fukuda, the domestic leading commercial vehicle companies, took action against this issue. JAC and Yuchai jointly launched the National III products covering its full range of light trucks. Futian launched the Energy Saving and Emission Reduction Laboratory.
However, as it is, commercial vehicle companies, while complying with the development trend of environmental protection, how to solve the contradiction between product replacement and cost control? For consumers, the most important thing is price and value. How to resolve the contradiction between the two and seek a good breakthrough between national policy and consumer demand?
Jianghuai has just launched a full range of State III products and has a profound experience. On the one hand, it is necessary to integrate the cost of resource control products to reduce the burden on consumers, and at the same time improve the quality of products so as to reduce the cost for consumers and increase their profits. This is undoubtedly a big challenge for the company, but JAC successfully achieved this goal through resource allocation.
First of all, Jianghuai and Huaihe have worked together with upstream suppliers to work together on platforms such as technology to solve corporate cost investment, and Jiang has achieved the first step in sharing cost pressures with consumers. Unlike other commercial vehicle companies, Jianghuai’s National III products are not only high-end light-card products with high prices and costs, but also have invested more money to broaden the product line of Jianghuai III. Four brand-new products of State III appeared at the same time, especially the comprehensive upgrade of products such as Wei Ling and Chun Ling that covered Jianghuai's wide, medium, narrow, and tiny market leader products, which greatly reduced the cost of consumers' purchases. At the same time, it also ensures that different consumers' different use needs are met.
Secondly, through the expert's technical breakthroughs, we solved the core technical problems of the power system, electronic control system, and oil circuits and ensured the product performance. At the same time, Jianghuai Automobile also integrated upstream and downstream resources in product design, raw material procurement, etc. More optimization, coupled with effective cost management in the production process, will enable the product to meet the national III standard and increase the cost as much as possible, thus ensuring the maximization of consumer interests. On the other hand, it also marks that JAC has mastered the technology and cost control of the entire vehicle field.
Jianghuai companies are well aware that only the satisfaction of consumers is the basis for a healthy development of a company, but what consumers want is a prerequisite for satisfying consumers. Therefore, Jianghuai Enterprises took the lead in the consumer's point of view to weigh the benefits before deploying each step. This is why Jianghuai Automobile provided effective cost optimization control to consumers before the manufacture of the National III products. And after the product is sold to consumers, its value reflects even more comfort for consumers.
Quality is king, casting value
From a technical perspective, the current chassis of JAC is also the best product in the domestic light truck industry. In addition, the 4DA1 engine independently developed by JAC is produced using an internationally advanced engine production line. It has excellent performance with low fuel consumption and excellent power performance. The excellent power system coupled with the most mature card chassis platform in China greatly increases the stability of the product and the rationality of product matching. In terms of quality, more than 80% of the repurchasing rate and a good market reputation built after more than 40 years of experience are the most effective weapons for verifying the quality of Jianghuai.
Low cost of use, less late investment
As the market matures, users' investments tend to be rational. Almost all consumers will ask friends and relatives to find out which model is easy to use and low cost before buying a car. In addition, they will also shop around, not just price, but also fuel consumption, parts prices, maintenance costs, and daily maintenance costs. The good power system of JAC makes fuel consumption low; the mature card chassis ensures the stability of product quality, low failure rate, and reduced maintenance costs. The self-employed owner Fan Zhilin started using JAC light trucks in 2003. For four years, he has always been steadfast. His feelings are: “The JAC-loaded goods are more loaded than other light trucks, and they run very powerfully. They also have little fuel consumption and rarely cause problems. â€
The residual value of old cars is high and the depreciation rate is low
The Government requires the use of commercial vehicles for a period of eight years. However, many users do not completely use them to retired. Instead, they change their hands after cost recovery and certain profits. Therefore, a considerable number of users will consider the depreciation rate of vehicles when they purchase a car. range. It is reported that the new car usually requires only normal maintenance in the first two years. Since the third year, the maintenance cost has started to increase. Therefore, the quality of the vehicle is exactly what it takes to truly see it after two years. There is no doubt that the better the quality, the lower the depreciation rate of the vehicle. At this point, the person in charge of JAC stated that many of its peers recommend that users change hands after 2-3 years. However, JAC recommends that users be the best time to change hands after 3-4 years. Compared with similar vehicles, Jianghuai not only made a year in time, but also the price will not be low. It is reported that in many light trucks used cars, JAC trucks are best sold, and two different brands of used cars of the same age, second-hand cars, Jianghuai cars to transfer the higher prices, faster time to sell. One of the reasons for attracting users is to obtain a high transfer price.
The people who have got the hearts of the people, the JAC truck's actions make every benefiting consumer see it in the mind, and keep in mind, so it has achieved such a high brand loyalty and reputation as JAC. As a JAC truck that has long been on the path of independent development, after years of self-developed technology research, JAC products have been recognized by the industry and gained respect from the community while gaining consumer awareness.