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Into October, car dealers have not had time to enjoy the cool autumn days, car sales "autumn battle" began to start, high, medium and low-grade cars together, there is a large version of the upgrading trend.
Low-end economical cars are still the main force of the current automobile market. This year, the price competition of such cars is the most intense. To sum up, this year's low-end car prices have two characteristics: First, the group price cuts: due to the large number of models of various grades, the mutual influence between the brands is increasingly evident, and it affects the whole body. In March, Chery reduced the price of the “Fengyun†series by an average of 15%; after 3 days, the price of the 2002 Sail was lowered; after 10 days, POLO made a profit promotion. The Fukang series, after three price cuts, also drove price cuts for Jetta and Lao Sang. The second is the subversive mode of price cuts. If the price reduction activities of previous years are compared with this year, it will appear to be a little too small. Chery Fengyun series cut prices twice this year, a drop of up to more than 20,000 yuan, the recent Guangfei Fit debut, forced the Toyota Vios to fall by another ten thousand yuan, and Maxima self-profile is an unprecedented drop of 100,000 yuan Even the small overlord of the 100,000-million sedan, which has been listed at the top spot for 27 consecutive months since it was listed, quickly introduced two new colors: Maple Leaf Red and Gold Sand Green, with a view to enhancing the competitive weight.
The price-reduced dominoes appear one by one in all low-end to mid-to-high-end automobile fields. In the first month of sales, Buick Excelle exceeded 7500 vehicles and reached 7580 vehicles, setting a record for domestic new car sales. This result makes other domestic mid-range car manufacturers and sellers sit still: Chevrolet concessions million, Elysee promotional sales ... ... cut prices or disguised price cuts, has become an important part of the fierce market share. Judging from the current stage, the products, services, and processes of mid-range vehicles are still immature, and consumers are mostly fancy price factors. This shows that manufacturers and consumers are immature and must undergo fierce competition before they can make The Chinese auto industry is moving toward mature and regular development.
In October, the high-end car market set off waves due to the launch of domestic BMW. According to sources, BMW will sell 1 million vehicles in mainland China in 10 years, and its domestic BMW will account for 75%-80%. BMW seems to have taken the lead in high-end car manufacturers. However, BMW's main rival, Audi, will not easily give in. Audi confesses that it will not stop and will use the same efforts to do its own product strategy and service strategy. It is reported that Audi has applied part of the A8's configuration to the A6 series, and has gained initiative by increasing the cost-effectiveness of its products.
According to industry analysis, with the intensification of competition, the high-end auto market price “moisture†will be reduced in the mutual checks and balances of various brands, and domestic premium car prices will not only be significantly lower than the import prices, but will also gradually converge with international prices. If there is no impact from imported cars next year, manufacturers will have better days. If the quota for imported cars is relaxed next year, the new models of imported cars will increase and the price will decrease. Therefore, for mid- to high-end cars, imported cars will have a relatively large impact on them. Based on this, experts believe that after the localization of many brands, the pattern of the imported auto market will be changed, and the result of full competition will benefit consumers.
From October this year to the beginning of next year, some new models will also be listed one after another, which will also intensify mutual competition. Due to a variety of factors such as consumer demand, spending power, and the consumer environment, the high, medium, and low-grade car market has gradually been in the buyer's market. In addition, the production of some models is seriously larger than the sales volume, and the increase in inventory will inevitably drive manufacturers and distributors to increase sales. Therefore, the price competition between the end of this year and the beginning of next year will remain fierce. According to a survey conducted recently in the five major cities of Shanghai, BEIJING, Guangzhou, Wuhan, and Chengdu, "Car Brands and Propensity to Purchase" found that: 22% of people said they bought models under 100,000 yuan; they said they purchased 100,000 to 200,000 yuan. The proportion of people is 47%; the proportion of purchase of 20-300000 yuan is 16%, while the price of more than 300,000 yuan is 9%, 7% of the respondents have not yet determined the price range, indicating that the market potential of mid- to high-end cars is expanding.
A number of statistics show that the demand for car purchases will continue to increase for the next two years. The potential of the Chinese car market is still huge. As the competition in the auto industry becomes fierce, the price reduction in the fourth quarter of this year is still the main theme that echoes over the automotive market. However, price competition is only an indication of the industry’s immature development. The shift from price to service indicates the true maturity of the auto industry, but it will only take a long time to crawl and explore. With the imminent arrival of the Chinese auto industry in 2006 and the date of international integration, the next two years will be the most variable two years in the domestic auto market. Looking ahead to the next year's auto market, apart from price, product, and policy influence, it is also a factor that cannot be ignored. In recent days, some local governments have envisaged the collection of car license fees and road congestion fees, so as to guide and restrict the use of private cars. In addition, there are car loan policies, taxation policies, imported car related policies, etc., which play a decisive role in the future development of the auto industry. These policies should also make consumers cautious when buying cars.