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When many foreign auto giants look around and consider how they can make full use of the two joint ventures that are limited by the policy, GM (China) has always been adhering to SAIC Motor's "monogamy" system in the field of passenger cars.
However, it is not known which temptation came from. Recently, news came out that GM is preparing to find a second partner in China, and its target for this time is in the area of ​​commercial vehicles.
Open up the second battlefield
"General Motors wants to find a second partner in China." The news that an industry person did not intend to reveal in a chat was surprising. Under the reporter's inquiries, a person familiar with the matter said that the market that the GM (China) is targeting is the commercial vehicle sector.
"In fact, as early as a year ago, General Motors has started to study the commercial vehicle market in China." According to another person familiar with the situation, not long ago, General Motors (China) business development and planning that was specifically designed to provide information for GM (China) People in the ministry also contacted many domestic commercial vehicle manufacturers for the development of commercial vehicles.
It is understood that some time ago, GM (China) had sponsored funding and was contracted by the Development Research Center for Agricultural Transport Vehicles of the Ministry of Commerce to conduct research on the domestic agricultural vehicle market. The results made them very excited.
The "Road Traffic Law" that began on May 1, 2004 included agricultural vehicles in the category of "low-speed trucks," and the "Automotive Industry Development Policy" promulgated on June 1 of the same year stipulated that all automobile manufacturers must obtain a national Development and Reform Commission's production list can be produced. The two regulations have forced the original agricultural vehicle production enterprises to face the problem of re-application for production qualifications. From the perspectives of safety, environmental protection, and fuel economy, the country intends to use light-card or micro-card manufacturing companies to replace the original agricultural vehicle production enterprises.
“There are about 30 million domestic agricultural vehicles, and these vehicles will face upgrading with the implementation of fuel emission standards. In addition, in the existing agricultural vehicle market, the sales of mobile tricycles will reach 3 million vehicles each year. The annual output of wheeled vehicles is also more than 600,000 units. With the existing light truck market, the potential for light commercial vehicle market development in the future is much greater than that of passenger vehicles.†Related party analysis.
Although GM itself does not have the products and technologies of existing light commercial vehicles, it may be able to see its development in the field of light commercial vehicles by drawing on the investment process of GM’s another company in China, SAIC Liuzhou Wuling.
In 2002, GM partnered with SAIC Group to obtain a 34% stake in Guangxi Wuzhou Wuling through capital injection at a cost of approximately US$30 million. After three years of development, Wuling's production and sales volume has doubled. SAIC-GM-Wuling became the second-largest mini vehicle manufacturer in China.
Looking for a second partner
However, unlike SAIC-GM-Liuzhou Wuling Development, the GM's entry into the commercial vehicle segment will no longer rely on SAIC's platform. Instead, it will independently cooperate with a certain domestic commercial vehicle manufacturer.
“Liuzhou Wuling is limited by its geographical location and its development potential is insufficient, and light commercial vehicles are also blank for SAIC Motor. Now Beiqi Foton, Jianghuai Automobile and Dongfeng have formed a three-legged situation in this field. GM wants to quickly cut in, the best The method is to find another partner with leading edge in East China or North China.†A source revealed that GM has already had close contact with JAC Group and Nanjing Automobile Group on this matter.
At present, Beiqi Foton, the country's largest light truck manufacturer, has clearly worked closely with the Dai-Ke Group, leaving few opportunities for GM. For Jianghuai Automobile, Hyundai Motor Co., Ltd. has defected to GAC Group and has just released its letter of intent on cooperation in the commercial vehicle field. Universal or take advantage of.
The Jianghuai Group, which ranks second in the field of light commercial vehicles, is currently actively preparing to work in the field of "engineering machinery vehicles." This year, Jianghuai Automobile Co., Ltd. established a "Engineering Machinery Vehicle Business Unit" in Huairou, Beijing, a base area of ​​Beiqi Foton, to develop a light truck type that replaces agricultural vehicles, and has already launched a mini truck type. Sources pointed out that Beiqi Foton, which originally started with agricultural vehicles, sold about 80% of its light truck business from "engineering machinery vehicles." If JAC and GM join forces, they may gain a late-mover advantage on the scale.
The reporter contacted GM and JAC Group respectively on this matter, but both public relations officials said they were unaware of it. According to sources, if cooperation negotiations progress smoothly, relevant news will be announced early next year.
One person who did not want to be named pointed out that when GM entered the commercial vehicle sector, it would duplicate the “SAIC-GM-Wuling†model: it will obtain a certain ratio from capital investment, and thus enjoy the rapid growth of the Chinese automobile market. "GM China has included Liuzhou Wuling's production and sales in its sales report and does not rule out its operation in the commercial vehicle sector."
Although the recent bad news about GM in the international market has continued to spread, GM is preparing to close 12 factories including Oklahoma City, and is also seeking to sell GMAC’s $20 billion in assets for its automotive financial services subsidiary. However, at the same time that the North American market is facing difficulties, General Motors seems to focus more on the world’s second-largest auto market, China, in order to achieve the effect of “disappointment and gainsâ€.