Why multinational car companies favor China's electric vehicle market

Last week, Volvo Car Corporation and Honda Tech Industries Co., Ltd. launched demonstration projects for electric vehicle demonstrations and demonstrations in Shanghai and Guangzhou respectively. Before that, BMW Mini Electric Vehicles had already started solid road tests in Beijing and Shenzhen. There are indications that multinational companies have begun to rush to test the Chinese electric vehicle market.

Electric vehicles have just started in the world According to Professor Ouyang Minggao of Tsinghua University, there are currently three ways to achieve electric vehicles, namely plug-in hybrid vehicles, extended-range electric vehicles, and pure electric vehicles.

From a worldwide perspective, the BYD F3DM dual-mode sedan is on the market for plug-in hybrid vehicles. It can travel 100 kilometers in electric mode and 400 kilometers in hybrid mode. Toyota Motor Corporation recently opened a research and development center in Changshu, Jiangsu Province. Its research and development focus is plug-in hybrid vehicles. There are currently dozens of prototypes tested in the country.

Currently, only Wollanda, developed by General Motors Corp., has listed the extended-range electric vehicles and has sold tens of thousands of vehicles in the United States.

Nissan Motors is at the forefront of pure electric vehicles, and typhoon electric vehicles developed by Nissan have sold tens of thousands of vehicles worldwide. However, the mileage of the tour wind is only about 150 kilometers. The BYD e6 pioneer, which was just listed last month, has a cruising range of 300 kilometers and is the purest electric vehicle with the longest cruising range. However, due to the high price, the market responded coldly.

Some analysts believe that plug-in hybrid vehicles may become mainstream in the short term. Because the plug-in hybrid can solve the current short range of electric vehicles, and the cost of pure electric vehicles is too high.

China attaches great importance to the development of electric vehicles China is a country with relatively short oil resources. In the face of a car society, the development of electric vehicles and the promotion of energy conservation and emission reduction in the automotive sector are not only related to national oil security and energy security, but also to reducing air pollution. The effective way.

In recent years, the state has vigorously promoted new energy vehicles in the public transportation and public sectors and given them substantial financial subsidies. At present, 25 cities across the country have become pilot cities for the demonstration and promotion of new energy vehicles.

In order to promote the entry of electric vehicles into the family, the state has begun to privately purchase subsidies for electric vehicles in five cities including Shanghai, Shenzhen, Hangzhou, Hefei and Changchun (later Beijing was added) from June 1 last year. Consumers who purchase plug-in hybrid vehicles can subsidize up to 50,000 yuan per vehicle, and up to 60,000 yuan can be purchased for pure electric vehicles. Pilot cities added a subsidy quota based on the central government's subsidies.

More than a year after this policy was implemented, very few consumers received state subsidies. It is not that consumers are not tempted, but that there is a limited supply of electric vehicles available in the country. Under the condition that the infrastructure is still not perfect, there are still problems with electric vehicles, such as difficulty in charging, and not going far.

Ouyang Minggao believes that with the continuous rise in oil prices, as well as the growing number of electric vehicle products and the continuous improvement of infrastructure, electric vehicles will enter large-scale Chinese households in the next few years. China's electric vehicle market has huge business opportunities.

The aim of water testing is to occupy the market. Huang Yonghe, chief expert of the China Automotive Technology and Research Center, told Xinhua News Agency that the multinational electric vehicles have tested the Chinese market one after another to understand the Chinese road conditions and the actual consumer demand for electric vehicles. The ultimate goal of product improvement is to capture China's electric vehicle market.

The BMW Mini Electric Vehicle Real Road Test Project is the first research cooperation project between the Chinese and German governments in the field of new energy vehicles. The Volvo and Honda electric vehicle cooperation projects have also received strong support from the local government.

Xu Zhijun, president of BMW (China) Trading Co., Ltd., said that conducting mini-electric vehicle real-circuit testing in China is of positive significance for the promotion of new energy vehicles in China, the construction of supporting facilities, and the formulation of relevant standards.

Shen Hui, Senior Vice President of Volvo Cars and Chairman of China, believes that through this demonstration project, we can fully understand the performance of Volvo C30 electric vehicles under the influence of Chinese road conditions and the unique driving habits of Chinese consumers, and effectively convert new energy sources into power. In order to meet the mass production application of Chinese consumer driving experience.

Honda Yoshida, executive director of Honda’s Giken Research Institute and the electric vehicle validation experiment project, said that this validation experiment program will verify “the most suitable electric vehicle for the Chinese market” and the “best charging infrastructure” needed to popularize electric vehicles. With the launch of the Honda Electric Vehicle Verification Experiment, Guangzhou Automobile Honda is expected to start production of electric vehicles in 2012.

The China Automotive Technology and Research Center participated in the real road test project of BMW. Huang Yonghe believes that through the close cooperation with BMW, China Automobile Center will collect data for the development of relevant standards for electric vehicles in China. The testing of foreign brand electric vehicles in China can promote the development of China's electric vehicle standards.

This year, the Chinese auto market may be the world’s largest auto market for the third consecutive year, and China will also become the largest market for electric vehicles. In order to compete for the Chinese electric vehicle market, multinational auto giants have laid out China's electric vehicle market one after another. The real road test, verification experiment, and demonstration run are just the first steps.

Nissan Leaf has conducted preliminary tests in Wuhan and Guangzhou. Considering adopting LEAF-related technologies at Dongfeng Nissan's own-brand sedan Qichen, the Qichen electric car will become the Chinese version of the speech.

By the end of this year, General Motors will introduce extended-range electric vehicles, Vollanda, to China through its original import method. Toyota plans to introduce plug-in hybrid and pure electric models to China in 2013. By the end of this year, Audi will begin road tests for the A1 and A3 electric vehicles in China. Beginning in 2015, FAW-Volkswagen will progressively develop its Audi-made electric models.

The cross-border car companies are under heavy pressure to increase the sense of urgency of self-owned car companies. Companies such as BYD, Geely, Great Wall, and Chery are actively developing their own electric vehicles and compete with multinational auto giants in China. This competitive situation will certainly greatly promote the construction of China's electric vehicle infrastructure and promote the in-depth promotion and application of China's electric vehicles.