Kumho Tire, which has been exposed to CCTV exposure due to heavy use of back-mixed rubber, at 17 o'clock on March 31, 2011, Jin Zongxi , President of Kumho Tire , and Li Hanbiao , President of China, faced the lens through CCTV’s “Consumer Claims†section. The majority of consumers issue apology statements . The full text of the statement is as follows: Dear Kumho Tire Consumers: I'm Li Hanyi, President of Kumho Tire China. On the 15th of this year, CCTV's 315 party reported on the content of our Kumho tires, which caused great trouble and inconvenience to the general consumers. We are extremely sorry for this. CCTV 315 party to protect consumer rights as its mission, through this report gave us Kumho Tire to re-examine their own opportunities, this also expressed gratitude and respect. At the same time, we would like to express our sincere gratitude to the relevant departments and related personnel who have provided guidance and assistance for the product quality of Kumho Tire in the past 16 years. After CCTV reported, our senior Kumho tires immediately rushed to the Tianjin factory for a rigorous internal investigation. The investigation found that the fact that the reported section did not produce according to the company's internal standards, also confirmed the fact that the management and supervision personnel of Kumho Tire (Tianjin) Co., Ltd. had neglected to perform their duties. In response, the company announced to the public that the following measures will be taken. First, the company has issued a dismissal order to management personnel of Kumho Tire (Tianjin) Co., Ltd., which has not fulfilled its responsibility for management and supervision. Second, the company is responsible for the attitude of consumers, in the shortest time to determine Kumho Tire (Tianjin) Co., Ltd. did not follow the company's internal standard production range after the application for a recall. Thirdly, the company will quickly handle all the quality issues of Kumho Tires from the standpoint of consumers through all networks including dealers. Here, all members of Kumho Tire, including myself, solemnly promised that they will abide by the company’s internal regulations, assume the due responsibilities of global companies, strictly abide by Chinese regulations, and prevent similar incidents from happening again and Apologies for the consumers and all related personnel. Dear customers and friends, we will carry out serious rectification of Kumho Tire, hoping to get the understanding and support of the vast number of consumers. Thank you! Kim Jung-ho, President of Kumho Tire Co., Ltd Kumho recalled all illegal tire production When the president of Kumho Tire China made a statement on CCTV’s “Consumer Claims†recording site, Kumho Tire’s Tianjin factory did have the fact that it did not produce according to the company's internal standards. The relevant responsible personnel who have not fulfilled their management and supervision responsibilities have already Dismissed, especially for products not produced in accordance with the company's internal standards, after the determination of the product range to apply for a recall, but for the specific time of the recall, the specific steps did not mention. In the statement, Kumho Tire promised to stand on the consumer's stance to quickly handle all the quality issues of Kumho Tire, prevent similar incidents from happening again, and apologize to consumers and related personnel. The apology announcement was broadcast at 19:20 on the 12th of the CCTV Finance Channel’s “Consumer Claims†section. The escalation of the Kumho event At the CCTV 3-15 party this year, it was revealed that Kumho Tire had serious problems in its tire manufacturing process. In order to ensure the quality of the tires, Kumho Tire has established strict operating standards. However, during the manufacturing process, a large amount of back-glue is added. The standard stipulates one set, and the actual operation is another set. After the party was reported, on the one hand, more and more consumers reflected the safety hazards of Kumho Tyre's quality; on the other hand, Kumho Tires published information on its official microblog on the 16th at noon, insisting that the report “does not Accurate" - "The ratio of adding the original glue and returning glue is calculated according to the weight, not an intuitive quantitative ratio." However, there is no obvious evidence to support this claim. According to CCTV's subsequent broadcast of the party’s follow-up report, neither the front-line staff responsible for production, the first-line managers, nor the company’s published operating standards are “calculated by weightâ€. Instead, press "Piece". Faced with the turmoil of consumers, Kumho Tire said that the company is cooperating with the national quality supervision department to conduct inspections. The official statement will be released later to respond. On the 18th, the General Office of the Ministry of Industry and Information released a message saying that it would "actively cooperate with the relevant regulatory authorities to investigate and deal with the matter further, taking the matter in the industry and taking it as an example". According to a related person of a joint venture car company using Kumho Tire, the AQSIQ has already revoked the 3C certification standard for Kumho Tire. If Kumho Tire produces tires again, it is necessary to re-apply for certification. Kumho tire background Kumho Tire is one of the world's top ten tire companies and provides tires for many auto manufacturers including Beijing Hyundai, FAW-Volkswagen, Shanghai GM, Dongfeng Peugeot, Great Wall Motors, and General Motors. It is the tire with the highest domestic market share in China. Brand. Kumho Tire Tianjin Co., Ltd. is the second company to invest in China. Before the CCTV was exposed, the questioning of the quality of Kumho tires had never been interrupted. Many car owners who use Kumho Tire have discovered that tires have problems such as bulges, punctures, and cracks after use, but complaints have never been reported below. After the 3-15th party was exposed this year, the voice of many consumers in defending rights rose loudly and clearly stated that they strongly demanded "first apology and second recall." Moderator: Dear viewers and friends, Hello everybody, welcome to “Consumer Claimsâ€. I’m Zhu Xi. At the 315th party this year, we reported on the fact that Kumho Tire Tianjin violated operating standards and used a large amount of recycled rubber. The majority of consumers were deeply disturbed by the safety hazards of Kumho Tire, chairman of Kumho Tire China today. Lee Han-ho arrived at the "Consumer Claims" studio, followed by his latest response. Please ask Mr. Li. Li Hanxi: After CCTV reported, senior officials of our Kumho Tire immediately rushed to the Tianjin factory to conduct a rigorous internal investigation. The investigation found that the reported section did not produce according to the company's internal standards. It also confirmed the Kumho Tire Tianjin. The fact that the company’s management and management supervisors are neglecting to perform their duties is disclosed by the company to all walks of life and will take the following measures: First, the company has already issued a dismissal order to three persons, including the general manager, who have not fulfilled the management supervision responsibility of Kumho Tire Tianjin Co., Ltd.; Second, due to the attitude of being responsible to consumers, the company decided to recall Kumho Tire Tianjin Co., Ltd. in the shortest period of time after failing to comply with the company's internal standards. Third, the company will quickly handle all the quality issues of Kumho Tires from the standpoint of consumers through all networks including dealers. Here, all members of Kumho Tire, including myself, solemnly promised that they will abide by the company’s internal regulations, assume the due responsibilities of global companies, strictly abide by China’s regulations, and prevent similar incidents from happening again. The vast majority of consumers and all related parties apologize. Moderator: Thank you, both. After the fact that a large number of Kumho tires were blended with recycled rubber was revealed, how did some automobile manufacturers deal with it? Please see the reporter’s report. Great Wall Motor deputy general manager Shang Yugui: After the 315th party, an emergency meeting was held. Leaders at all levels attached great importance to this matter. Of the cars we currently sell, there is indeed a Kumho tire. Reporter: What cars are there? Shangyu Gui: What cars are there? Some car brands. You look like the elf in the past, or there are some dazzling, there are a few SUV models, there are some, but the users currently on the market can choose other brands. The tires are now based on the user's wishes. He does not want Kumho Tires. We have other brands of tires. Reporter: Do you mean that when consumers buy a new car, can they buy Kumho tires? Shangyu Gui: Right and right, this is one. The second is that if we really have a quality problem with Kumho Tyre, we can give consumers a replacement. If there is a recall, I can say that with responsibility, if we want to recall, we will never fall behind. Dongfeng Citroen PR Director Zhang Honghan: After we got the news, we checked for the first time. The first one was the tire involved in the report. It was a Tianjin factory in Kumho, and our related model used a factory in Nanjing. Tire, this is the first thing. The second is that for more feedback things, we also wait for a unified arrangement of the company, because the company is also doing some research on this matter, because it is not just a business or sales link, then We are also waiting, because some things are also reported, waiting for the company's next steps and feedback. Reporter: Is there any kind of reaction on the part of consumers who have encountered this situation? Zhang Honghan: If the user has any feedback and feedback, we recommend that the user go to our network to do a check, because the safety of the car is the first important. The second is for the quality of its own identification, quality assurance because I think this is still a quality certification by the national authority, because it may itself be a fault presentation, that is, feel the drum kit, but in the end what is the reason, This piece I think, because from our perspective, we now have no way to immediately give a conclusion, in the end is the tire problem, not the tire problem, this conclusion is made, we have no way to make, so say We are now concerned about such a concern and concern of the user, we first suggested that the user go to the 4S shop to do a check to see if there is any problem, we will continue to deal with. Moderator: For auto consumers, what we are most concerned about is the safety issue. After the Kumho tyre incident broke out, what changes did the attitude of consumers take when buying a car? Commentary: 315 party exposure Kumho tires mixed with a large amount of recycled rubber, causing consumer concerns about the safety of their products, Kumho tire security risks will not change the consumer's car options? March 21, the reporter visited In some 4S stores in Beijing, some of the models sold in these 4S stores are equipped with Kumho tyres. When they enter these 4S shops, the reporter found that there are very few customers. Most of the 4S shops only have one or two customers in consultation. The sales staff tells us that the passenger flow The reason for the sharp drop in volume was mainly affected by the purchase restriction order. In addition to the sharp drop in passenger traffic, there has been a recent change, that is, when a customer enters a store and buys a car, he or she usually first asks which brand of tire is fitted on the car. Zhang Wei: In the past, in terms of tires, basically the people who bought a car had a look at the wheel at best. It wouldn't look at the brand of the tire. The degree of attention is very small. Now, he will consider the safety factor. The safety is now considered in the first place. One, if your car has anti-freezing steel beams, what kind of tires are you? You can ask. In particular, these days, will you have any problems with Kumho Lake? Commentary: In a modern car 4S shop, the reporter saw a user who comes to do maintenance looking at the car in the exhibition hall. Reporter: Is Kumho Tire OK? Consumers: Kumho tires are not good, they are tires, and some are cracked. Reporter: Did you know through the news media? Consumer: I use, I use (Kumho), I have four children are broken, is not our artificial, it is rubbery, see the small screw nails, before we buy it Go in better, it's too soft. Reporter: Didn't find them? Consumer: Who do you seek, your things, people say that you artificially broke, it is not rubbery, not durable, and then I will change for a while, annoying. Moderator: In recent years we have received a lot of consumer feedback. They all said that after using the new car they bought for a while, the tires had a bulging bag and even more serious conditions. Let's take a look at the reporter’s report. Commentary: Through the search, the reporter discovered such two QQ groups. Most of the members of the group were consumers of Kumho Tires. In the past few days, the group's speeches were very active. Everyone sang out the problems in their use. Right front wheel bulge, change one tire. The bulging time was 7,000 kilometers and it took six months. According to the industry and commerce, there is no third-party testing agency, and it still depends on manufacturers. We are now claiming nowhere. Some netizens showed indignation and anxiety. We don’t have potentially dangerous tires. We can all see the problem with the naked eye. They just say that it's okay. Now driving is a bit scary. The reporter learned that the owners of the two QQ groups are the same person. This person is the reporter of the Hangzhou Market Herald, Chen Jie. Why did Chen Hao establish two QQ groups one after another? We telephoned Chen Xi. Chen Hao: This group was established in April 2008. At that time, we received a lot of reflections from the owners of the same experience. At that time, I felt that this matter must have a certain degree of universality. Later, more and more car owners joined. . There is a limit to the number of ordinary members of the QQ group. The number of people who join the group is capped. It is no longer possible to add them up. After a while, they are full. We have established a second group. The member himself took a look at the statistics and came from all corners of the globe. The owners of nearly 20 provinces and autonomous regions directly under the Central Government are all inside. Everyone is very supportive and welcome about this report. They are eager to follow up the report to earnestly implement the consumer. The rights and interests of the manufacturers, they all doubted the sound. The first thing that triggered this incident in early 2008 was more than three years ago. In the three years, basically everyone held a question mark. The big question mark was Inside, but it can never be solved. Then we watched the 315 CCTV party this year. We finally felt that the real answer had already come out. Guangzhou Liuzhou Consumer: I am a user of Beijing Hyundai Motors Co., Ltd. Our dynamic car is equipped with Kumho Tires, model number is 185-6525, I bought it at the end of December 2009, and in August 2010 The right rear tire was already burst. At that time, because of work, bursts, and more vehicles, it almost caused a traffic accident. Consumers in Nanping, Fujian Province: I bought a Beijing Modern 1.6-liter luxury car chair in February 2009. Its tires are Kumho brand tires. When it was less than a month old, I found a bulging bag and I didn’t care. After the car wash, a crack was found on the car. I opened it to the 4S shop and found that on the side of the car, the car tire had a crack in the side, and the Kumho brand tire bulging and cracking made me feel unsafe. My appeal is to ask Beijing to revive the car to recall substandard tires and give the user a safe driving environment. Commentary: One day in November 2007, Zhang Peng, a reporter from the China Consumer News Automotive News Department, received a complaint from a consumer about his new car tire. Zhang Peng: At that time, the consumer discovered that there were cracks on the left front wheel tyres. After this alert, he discovered that all four tyres had cracks. After receiving this complaint, I took all four tyres and found that the crack not only appeared. On the outside of the tire, and the inside of the four tires is more serious, that is to say the outer side of the eight sides of the four tires, all near the position where the tire sidewall is close to the crown is very uniform, the arc of the entire circle is arc scattered. Shaped cracks. Commentary: As a professional automotive reporter, Zhang Peng knows that under normal circumstances, the normal service life of passenger car tires is at least three years or 60,000 kilometers. However, the consumer’s car has just been bought for less than a year. As far as 10,000 kilometers, there are cracks on the inside and outside of the four tires. Is it improperly used by the consumers or is there any problem with the tires themselves? Zhang Peng: I saw a row of numbers on the sidewalls and wrote 4606. This means that the tire's delivery time was the 46th week of 2006. So immediately I went to collect some other related complaints, including 12315. Including some complaints received by our daily complaints center, as well as other rights protection forums on the Internet, I found that the batch of tires produced in the 46th week of 4606 and 06 had many problems and a large number of complaints. . Commentary: It seems that this is not an isolated phenomenon. In order to find the answer to the question, Zhang Peng specifically took the four cracked tires and found the authority expert of the National Rubber Tire Quality Supervision Center. Zhang Peng: Through the analysis of these four problem tires, the experts initially determined that three possibilities could be ruled out. The first kind is man-made damage, because the inside and outside of the four tires are all cracked, so the difficulty of this man-made destruction is very great, we know that especially the inside, four tires. The second possibility is to use a blunt instrument to cut the wound. Because of the blunt instrument cut, its mouth will be deep and very straight and smooth, but by looking at the four tires, we find that the surface crack is very shallow, only the skin Cracks, and its curves are curved, not straight. The third possibility is improper use by the consumer. For example, when parking the car, drive to the road. When you get to the road, its traces are partial. For example, I have a place that I encountered. There are obvious scars in that area, and there may be localized cracking. However, the cracks in these four tires are all part of the way. Its cracks are continuous around the entire tire. Commentary: A variety of man-made damage and improper use may be ruled out, then the causes of the four tires are cracking in the end where the reason, the experts on the scene carried out further experimental analysis of the tires. Zhang Peng: Through cutting and analysis, the rubber content of each layer in its tires is judged by experts as not being weathered, brittle and hardened, but a quality problem. The quality problem is that the rubber content is not enough. The rubber on the outermost layer near the inside is too heavy. Extruding the outer layer causes the outer layer to break. Commentary: Zhang Peng told reporters that in recent years, the newspaper complaints hotline will still receive complaints from consumers around Kumho Tire. Zhang Peng: Concentrated in 2007, 2008, and 2009, there were complaints from Kumho Tyres. The main situation of his complaints was bulging and cracking. We would also go and make some inquiries with the manufacturers, but the answers we received were often Consumers are the same and all are improperly used. Moderator: According to the reporter, it is common for tires to be blended in the production process of tires in the production process. In other words, it can be said that it is a line of rules, but China has not made any corresponding response to the use of recycled rubber. The national standard, in other words, if a tire is manufactured entirely using recycled rubber, it is very likely that it is also a qualified product when it is shipped, but it is blended with recycled rubber, once the tire is mounted on the car, After getting on the road, its difference is very obvious. At this time, its comfort, service life, and the key is the degree of safety and security is very different. Let's interview the relevant experts. Commentary: Li Dawei, director of the Tire Division of the Beijing Rubber Industry Research and Design Institute, told reporters that excessive blending of back-grade rubber or unqualified semi-finished products would lead to a series of safety problems if they were not directly blended with recycled products. Hidden dangers, such as treads, may affect the thermal performance of the tire tread. Li Dawei: It is easy to produce peeling of tires, which means that there is abortion between the tread and the inside of the tire. After the tire is exfoliated, the tire is liable to produce bursts, and this kind of broken air appears and bursts. Commentary: Then in the tire production, if the operating standards are violated, the use of recycled rubber will cause instant pressure relief of the tire, and even a series of safety hazards such as puncture. However, Li Dawei also stated that according to the national standards for passenger car tires, whether these hidden dangers can be detected through national standards is still difficult. Reporter: If there is excessive blending of rubber in the tire, it may cause some problems. Can the problem be detected according to national standards? Li Dawei: This is not necessarily. Why? The national standard test is the quality of tires. Most of the tests are carried out in stores. Reporter: If there is excessive blending of back-grinding glue, what will happen and what will be the case of cracking? If the standard test is used, it cannot be detected. Li Dawei: Yes, because of what, after all, actual and actual use, actual use of temperature, the road is not the same, this is two different things. Commentary: Chen Dongsheng, Secretary-General of the National Automotive Service High-tech Industrialization Committee, told reporters that since July 2010, they have been concerned about Kumho Tire's problems. Chen Dongsheng: According to what I know at present, the problem of Kumho tyres is quite outstanding. We understand that the main tyres appeared to have a bulging bulge, as seen on our television screens, and there are others that feel its degree of deformation. It will be bigger. Commentary: Chen Dongsheng was shocked that Kumho's tires were overdosed with recycled rubber. Chen Dongsheng: We think that we are still shocked by the high dose of Kumho Tire's back-grade rubber, which exceeds our imagination because the body of the entire car, which is in contact with the ground, depends on the tires. Then we know that especially at high speeds. If there is a burst of tires, then the direction will fail, and it will lead to very serious consequences, even serious and serious traffic accidents. Commentary: Chen Dongsheng believes that automakers and Kumho Tires should consider recalling products as soon as possible due to potential safety hazards caused by the excessive use of recycled rubber. Dongsheng Chen: We recommend that you give the necessary recalls for tires with problems. Moderator: Dear friends, Tire quality is closely related to life safety. It is an indisputable fact that tires are infringed upon operating standards or used in full use of recycled rubber to create tires. We will treat Kumho Tires. Will continue to pay attention to you. 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Chairman of Kumho Tire (China) Li Hanzhen apologized 
Li Hanxi, Chairman of Kumho Tire (China), officially apologized to consumers
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