"There is no real high-end model in China." - A relevant person in charge of a well-known heavy truck company in China said when talking about high-end heavy trucks in China.

"High-end heavy trucks" have appeared in China's heavy-duty truck market for a certain period of time, but China's high-end heavy trucks are not truly high-end heavy trucks. First, domestic high-end heavy trucks cannot be compared with international high-end heavy trucks; secondly, high-end vehicles are all enterprise-defined, for example, A certain model has increased the overall vehicle configuration and is defined as a high-end model, but this model cannot be compared with international high-end models. "From the perspective of market positioning, domestic heavy truck companies will certainly make some basic positioning, which will determine whether the model is high-end."

At the same time, market demand also determines that China's "high-end heavy trucks" only stay in a literal sense.

Most heavy truck users in China are reluctant to choose high-end configurations and think that the cost is too high. Moreover, I do not think there is a specific definition for high-end models in China. The main feature is that the price is high, and other aspects are similar to users. “The relevant person in charge of a car trading company in Luzhou City told reporters that imported or foreign-branded engines are relatively high-end, but the cost is high and maintenance is not convenient. Heavy-card users will have more comprehensive consideration when purchasing.

“The high-end heavy trucks are not unattainable, they are only made by users whether they can afford them or not. This is the market demand that determines the model configuration.” The above-mentioned personage told reporters that the concept of pragmatism of domestic users is very strong, so the concept of domestic heavy truck business sales is Values ​​are practical, while foreign sales tend to focus on brands.

According to statistics, the engine, transmission, drive axle, chassis structure, cab, and after-sales service are the main basis for users to decide whether to purchase. It is sensible for the manufacturer to position the product in a market-oriented manner, and it is only when it is considered that it meets the needs of the market to occupy the high end of the market.

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