Samsung Group is fully expanding the Chinese market. Hyundai Motor Group, LG, SK, Hanwha, STX and other large companies have also announced that they will “start the second venture in China”. The large Korean companies that have withdrawn from China due to increased production costs will return to China.

According to Korea’s “Korean Daily” report, large Korean companies that have evacuated China due to increased production costs have returned to China. These companies believe that if they do not capture the Chinese domestic market, it will be difficult to complete the second leap. According to data provided by the Ministry of Commerce of the People's Republic of China, China's domestic market size exceeded US$2 trillion last year, and the Chinese government will also further expand the domestic demand market through the “Twelfth Five-Year Plan” (2011-2015).

Samsung Group held a China strategy conference at a hotel in Beijing on the 16th. Jiang Shuwen, vice president of the Samsung Group China headquarters, and related personnel, as well as Li Xiangxun, general manager of the future strategy room, electronics, electronics, life, first knitwear, hotels, and more than 140 employees of 22 Samsung companies that entered China attended the conference.

After Samsung Electronics’ president Lee Kun-hee fully returned last month, the Samsung Group once again attacked the Chinese market with full force. The Samsung Group has announced that it will give preferential treatment to Chinese language staff in hiring new staff and staff. In addition, Li Jianxi also told media reporters at work that China’s influence gradually increased.

Li Jianxi's entrustment is "to build a second Samsung group in China." In other words, it is necessary to break the foundation of electronics-based basic businesses and create growth drivers in other areas such as finance, chemistry, fashion, and hotels. What Jiang Qiwen will do in the future is not to create business results, but to focus on planning a new blueprint for excavating new businesses. According to a Samsung personage, "The core issue in the future is how to cultivate a department other than electronics."

Hyundai Motor Group, LG, SK, Hanwha, STX and other large companies also announced "the second venture in China."

Hyundai Motor Group (Hyundai Motor, Kia Motors) had sales of 15.56 trillion won in China last year, net profit exceeded 1.2 trillion won, and established a commercial vehicle factory in China's Sichuan Province to accelerate the pace of China's westward strategy. Hyundai Motor Group has started launching so-called "Sonata" and "K5" cars for China's middle class in China this year.

LG Group also set the "first & best" as the basic program for China's marketing and expanded the sales network to all over China.

Hanwha will establish the Hanwha Group's China headquarters on June 1 and will be responsible for 9 branches and 10 subsidiaries in China.

The president of STX Group, Jiang Deshou, even held a commemorative event on the 10th anniversary of the establishment of the company at the STX Shipbuilding Marine Base in Dalian, China.

Display manufacturer LG Display, general manager of the company, began to visit the Chinese market every month for the first time, and also to preempt China's 3D TV market.

With the increasing influence of the Chinese market, the weight of Korean CEOs in China has also increased. Chin Chung-hyun, who was selected as the CEO of Hanwha China, once served as the head of the business planning department at Hanwha Group. Samsung China CEO Jiang Shuwen is the only vice president in Samsung Overseas. The vice president of the Samsung Group only has 4 people including Jin Yongze, head of the future strategy office.

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