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Going to the dealers and walking, you will find that the pressure on the capital or the pressure on the funds is the big difficulty they are facing now.
There is also a dealer friend of Gansu who told reporters that during the use process, the tractor of a well-known enterprise is not as good as the other tractor brand in terms of product reliability. However, because the advertisement of the former is well done, famous, and the brand is loud, many users especially Those newcomers are willing to pay more for the purchase price to buy his products.
Our media reporters are going to participate in the business annual meeting of many companies every year at the end of the year. It is found that the main tables of the business owners are often arranged by major distributors. Yes, society is so snobbish, we don’t need to blame or blame. It is the development of enterprises, the employees must also eat, and the hopes are pinned on the dealers who are not so cattle. The company will finish playing sooner or later. The more cattle you sell, the more manufacturers hold you. In this world, eternal friendship may not exist, but the eternal interests must last forever.
In addition, more product after-sales service is provided, and more profit points are tapped in the so-called agricultural machinery market. This is the model and experience that has been proven in mature markets in the West. Dealers who are good at innovation and fine-handed practices, even if they encounter some operational difficulties, still have bright prospects for development. Some of our dealers don't even use WeChat or QQ. They don't know how to use this super-connected software to communicate with their customers. In any case, they are not an innovative dealer. Just ask, have you established a WeChat service number?
(Original title: Agricultural machinery dealers need to actively transform to service providers)
[China Agricultural Machinery Industry News] Compared with previous years, 2014 and 2015 are very difficult two years for agricultural machinery dealers. Due to the reform of the subsidy policy and the full reform, the agricultural machinery dealers need a lot of money. In order to avoid risks and resolve their own financial pressures, more and more manufacturers need to pay more deposits in advance. Therefore, in 2015, the overall profit rate of the agricultural machinery industry is still quite impressive. The capital turnover rate of agricultural machinery dealers has dropped sharply, the operating costs of capital have been rising, the operational risks have been increasing, and the operating profits may be confused.
Reviewing the situation for the service of agricultural machinery dealers need to transform
However, the environment is so, we complain that it is useless. Either, you can only actively adjust, overcome various difficulties, and eventually become the winner of the market; or you can only be shuffled, eliminated by the commercial torrent, and finally see others become winners.
In the traditional economic era, due to the information asymmetry in the links of production, supply and marketing, dealers mainly rely on their own economic strength, obtain product agency rights from manufacturers, sit on the ground and make money, and earn a living by earning the difference. However, with the continuous development of the social economy, the parallel circulation of people, technology and other social resources, the emergence of new products and similar products, the market competition is becoming more and more fierce, and the profits obtained by dealers are getting lower and lower. In particular, there are still some manufacturers, in order to increase the market share of products, in a local area, for example, a number of dealers in a county, so that local dealers compete with each other for price, bayonet, and not a purchasing power. Under the premise of strong and consumers paying more attention to price factors, such dealers tend to be more difficult to mix.
In the real shopping mall, the more powerful the brand, the more recognized the farmers, the more profit they can bring to the dealers. However, there are always positive and negative coins. The more powerful the brand, the more often the manufacturer is more aggressive. He can find the dealers casually, so the stability with the dealers is even lower. At the same time, because they have a louder voice, they usually have stricter control over dealers. For example, since last year, some companies have adopted excessive penalty interest measures for dealers. Although they have attracted a lot of dissatisfaction from dealers, you still need to bow to the host manufacturers for long-term operation, unless you do not want to represent his products. .
Nowadays, transformation and upgrading, supply-side reform is a very popular vocabulary, although it is easier said than done, even if your ears may already sound stunned, but you can't do it. Agricultural machinery dealers should properly examine their own resources, including your familiarity with the local consumption environment, agricultural environment, government environment and user consumption, and focus on providing better services to farmers from the “supply side†to enable farmers to achieve better Service experience. Commercial competition is nothing more than competition for products, technology, brands, experiences and business models. No matter how powerful the host manufacturers are, no matter how advanced the Internet is, if you have the advantage in the local, the host manufacturers are not willing to leave you, and the Internet e-commerce companies also want to cooperate with you.
In the Internet age, our agricultural machinery dealers have to take the initiative to carry out Internet +. The Internet is a tool that you use to build your own brand, improve your business efficiency, reduce the distance to users (potentially and now), strengthen connections with users, and maintain retention with users. Your position in the eyes of the host manufacturer, the rise and fall of business, and the strength of the right to speak depend on how much user resources you have in the local area. As mentioned above, even if the Internet platform is more advantageous than you in discovering users in the future, because agricultural products are not like simple consumer goods, they need to provide timely and thoughtful technical services, especially in the time-sensitive busy season. Internet agencies can do it, and they all need to find you to cooperate. In the period when subsidies dominate everything, they are even less able to do it. And the big host manufacturer, he also needs to establish a closer service channel to meet the users.
It is not easy to be a person, it is even harder to do business. As an office worker, Lao Zhu can often hear the sigh of others. In fact, like a business, any job, do you want to do something better than others? Throughout the ages, if you want to make a little business, unless you are a royal family, a natural and a noble, or not, it is not so easy!