Recently, the China Dealer Europe 2016 European Distributors Conference was held in Essen, Germany. Hundreds of partners from China Strategic Partners and Zhongce Rubber Group got together to have a happy and unforgettable evening!

Zhongce Rubber signed on-site at the European dealers' conference in 2016
Zhongce Rubber signed on-site at the European dealers' conference in 2016

Mr. Shen Jinrong, chairman of Zhongce Rubber, attended the meeting and delivered a speech. He said that since its founding in 1958, Chinachem Rubber has started from China and has adopted the business philosophy of "providing safe and cost-effective products to consumers around the world". It has always surpassed the tide and is now at the forefront of the global tire industry. . With the support of all dealers, the company has made considerable progress, not only becoming China's largest tire manufacturer, but also ranking tenth among global tire manufacturers. Mr. Shen Jinrong expressed his gratitude to all dealers who believe in the strategy and products!

Safe and value, global slogan - safety & value

At the meeting, Mr. Shen Jinrong once again emphasized the global slogan of China Strategic: "Provide safe and valuable products." At present, Zhongce’s production capacity has reached 13 million TBR, 22 million PCR, 4.8 million biased tires, and 70 million bicycle and motorcycle tires. After many years of intensive cultivation, China Strategic has continued to deepen and expand in the international market, and on the basis of scientific judgment of the market situation, it has outlined a rapid expansion of its capacity.

Mr. Shen Jinrong, Chairman of Zhongce Rubber Group
Mr. Shen Jinrong, Chairman of Zhongce Rubber Group

Mr. Shen Jinrong, Chairman of Zhongce Rubber Group, spoke at the Sino-Rubber Rubber Plant in Thailand. Currently, Sinochem Rubber has 9 production companies, especially the strategic deployment of China Strategic Thailand, which has injected fresh blood for ChinaCap strategy. With a total investment of US$1 billion, the Thai company is located in the Rayong Industrial Zone in Thailand. It is equipped with the world’s most advanced production equipment and has already begun to run PCR and TBR production lines. Thai company's production capacity will reach 5 million PCR&LTR and 700,000 TBR, which will meet the actual needs of customers in Southeast Asia.

WEST LAKE & GOODRIDE successfully blooms in Europe

Hundreds of friends from European dealers and Zhongce Rubber team participated in the meeting. Mr. Shen Jinrong expressed sincere gratitude to the efforts made by dealers in the European market, and presented medals to excellent dealers in the European market.

Photo of Mr. Shen Jinrong and distributors
Photo of Mr. Shen Jinrong and distributors

With the joint efforts of Zhongce Rubber Co., Ltd. and all distributors, Weishi Tire and Luck Tire now have extensive brand recognition and reputation in the European region and have received the trust and support of consumers. According to the sales experience of the European market in the past ten years and the successful promotion of Zhongwei New Weishi All-steel series products in the past three years, China Steering has firmly established a brand-oriented sales strategy in the European market.

Create the future together and formulate new thinking and new ideas in the European market

Talking about future development Mr. Shen Jinrong stated that in the next few years, China Strategic will make more detailed and differentiated positioning of the company's branded products and positioning of product functions, avoiding internal competition with differentiated products, and further increasing the market's commitment to Sinochem Rubber Plant and Zhongce Rubber has a clear understanding of the brand and seeks common ground in marketing strategies and approaches.

Live band interaction
Live band interaction

China Strategic will also cooperate with the establishment of European companies to formulate new ideas and new ideas for adapting to the European market. It will purposefully guide and help Zhongce’s brand dealers, and will make the future China policy a bigger and broader European market!

Blueprint of internationalization, highlighting the strong production capabilities of China Strategic

Sinochem Rubber Group has established a global sales network covering 160 countries around the world, more than 100,000 stores, and more than 200 first-tier distributors. The sales of the company's products have covered six continents in the world. At the same time, the company has continued to develop and develop in the replacement and matching markets.

Zhongce Rubber participates in international exhibitions
Zhongce Rubber participates in international exhibitions

In this internationalization blueprint, a series of eye-catching data highlights Chinatec’s strong manufacturing capabilities. The 2018 capacity target will reach TBR 18 million, PCR 40 million, biased tires 5 million, OTR 200,000, bicycles & motorcycles 140 million.

Zhongce Rubber Group will be market-oriented, customer-centric, R & D and production of safe, valuable tire products in line with customer demand, continue to expand the global market, determined to become respected world-class tire manufacturing companies.

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