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According to the results of the “Auto Dealer Inventory Survey†officially announced by the China Automobile Dealers Association on the 12th, the comprehensive inventory factor of auto dealers in May was 1.59, up 1% year-on-year, down 4% from the previous month, and the inventory level was above the warning line. .
According to the survey, in May, the Chinese auto market was quite different from expectations. The import vehicle tariff adjustment policy has lengthened the wait-and-see period for imported car customers; in some areas, the enthusiasm for real estate investment has increased, which has affected consumers’ car purchase decisions; The rural consumer arrival rate has dropped. Car prices continued to fall in May, and dealers’ operating pressures remained high.
In May, the inventory coefficient of joint-venture brands and self-owned brands decreased, and the inventory factors of high-end luxury and imported brands increased. Among them, the joint-venture brand automobile inventory coefficient was 1.41, down 8% from the previous month; the self-owned brand automobile inventory coefficient was 1.78, down 24% from the previous month; the high-end luxury and imported brand automobile inventory coefficient was 1.65, up 6% from the previous month.
According to analysis, in June, facing the second quarter and first half of the car sales sprint, will inevitably lead to price competition; imported car customers affected by tariff adjustment policies, passenger flow will continue to decline.
The China Automobile Dealers Association recommends that dealers should rationally estimate actual market demand and rationally control inventory levels based on actual conditions to prevent excessive inventory pressure and lead to operational risks.
According to the common practice in the same industry in the world, the inventory coefficient is between 0.8 and 1.2, reflecting that the inventory is in a reasonable range; the inventory coefficient is greater than 1.5, reflecting that the inventory has reached the alert level, and needs attention; the inventory coefficient is greater than 2.5, reflecting the inventory is too high, operating pressure And the risks are very large.