Bosch , a world-leading technology and service provider, announced that its consolidated sales in China reached 41.2 billion yuan in 2013, an increase of 18% year-on-year.

“The significant growth Bosch has achieved in the Chinese market has benefited from our long-term accumulation of innovative technologies and local solutions,” said Terui Lai, member of the Board of Directors of the Bosch Group. “The expectation of steady economic growth in China means robust. Business Environment and Diverse Development Opportunities. In this context, Bosch in China is expected to maintain double-digit growth in the next few years."

Bosch China 2014 Press Conference
Bosch China 2014 Press Conference

The automotive technology business achieved a significant increase of nearly twice the industry average growth. The performance of Bosch's other three business areas in China can basically reflect the level of development of the industry. As an important part of the consumer products and construction technology business, the power tool business has achieved relatively steady growth. In the energy and construction technology business, thanks to the continued expansion of product lines and R&D and innovation of energy-efficient products, the thermal technology business achieved a significant increase in performance; while the security business performance was basically the same as last year. In the industrial technology business, although the construction machinery industry has begun to pick up, the drive and drive technology business has not yet fully recovered; the packaging technology business has developed steadily.

Fully and continuously advance the process of localization

Bosch continuously promotes the localization process in China. In the past three years, Bosch has accumulatively invested RMB 10 billion in China to further strengthen its local value chain. Investment in the R&D segment, which is crucial to long-term development, is particularly prominent. In 2013, Bosch Automotive Aftermarket Division and Bosch Chassis Control Division established new plants in Nanjing and Chengdu, respectively, and a new testing area was officially opened in the East China Sea in Lianyungang City, Jiangsu Province. The joint venture plant of the Bosch and Mahler turbocharged systems and the diesel system Qingdao plant are also expected to open this year. As of the end of 2013, Bosch has set up 17 technical centers in China with a total of 3,300 technicians, which exceeds 10% of Bosch's total number of employees in China. In 2013, Bosch’s local R&D team successfully applied for 151 patents, an increase of nearly 20% from the same period last year.

Member of the Board of Directors of the Bosch Group and head of the Asia Pacific Region Terry
Member of the Board of Directors of the Bosch Group and head of the Asia-Pacific Region Terry

“Now, the contribution of household consumption to the growth of the national economy is increasing day by day. The consumption capacity of Chinese residents is increasing, consumers recognize cost-effective products. At the same time, these products also need to be simple, easy to use, environmentally friendly, durable and other characteristics.” Bosch ( Dr. Chen Yudong, President of China National Investment Co., Ltd. said, “For this reason, Bosch has expanded its product line to make our products more in line with the mid-end consumer demand for quality and price.” Bosch Thermotechnology was in China in March this year. The first integrated air source heat pump water heater was introduced. Two models of 150L and 200L were designed for Chinese families. The function of absorbing air heat energy also takes into account the market's requirements for energy saving characteristics.

Employees are the cornerstone of business development

As of 2013, Bosch employed a total of 32,000 employees in China. Of these, two-thirds of the management is local Chinese employees. In order to continuously improve employee satisfaction, Bosch is committed to providing employees with a comprehensive incentive system. Diversified training programs are an important part of this. In 2013, Bosch Training Center has provided employees with more than 900 courses and the training period exceeds 30,000 days. In the past three years, Bosch has been awarded the title of “China's Outstanding Employer” by the independent international human resources practice assessment and certification organization—CRF joint investigation agency. This is inseparable with Bosch's continuous pursuit of employee satisfaction and employee long-term development.

Dr. Chen Yudong, President of Bosch (China) Investment Co., Ltd.
Dr. Chen Yudong, President of Bosch (China) Investment Co., Ltd.

Dr. Chen Yudong said: “Excellent employees are a great asset of Bosch. Bosch’s excellent performance cannot be separated from the efforts of every employee. We firmly believe that Bosch’s outstanding employees will continue to promote innovation in the company, and this will continue. It will be the driving force for Bosch's future development."

Committed to the development of innovative products, services and business models based on the Internet

The rapid development of network technology has laid the foundation for the development of the Internet of Things. Bosch estimates that more than 75% of the world’s population and 6.6 billion devices will be connected by 2015, which will also significantly increase energy efficiency and bring more convenience to everyday life. In this trend, Bosch is committed to the development of innovative products, services and business models based on connected technologies. Among them, it is particularly important to make full use of and integrate a wide range of product lines in their business areas. “The widespread use of the Internet of Things will set off a new round of technological innovations, and this is a hot spot in China today. We expect that the Internet of Things will achieve even more growth in the next few years. Bosch has already made a positive innovation reserve for this purpose. Dr. Chen Yudong said.

Through the application of today's sensing technology, Bosch is committed to establishing the basis for interconnection between devices. BoschSensortec has long focused on microelectromechanical systems (MEMS) technology and has developed and manufactured MEMS sensors for consumer electronics, mobile phones, security systems, industrial technology, and logistics. In 2013, it established its Asia Pacific headquarters in Shanghai. Half of the world's smart phones use Bosch's sensors. Bosch’s leading position in the MEMS field secures the hardware supply for its interconnected technologies, and Bosch Software Innovations provides support for the interconnection of software solutions. For example, Bosch Software Innovation has launched an advanced project to promote the electric vehicle charging network in Shanghai in 2013. The application of interconnection technology in the field of transportation makes it possible to automate driving. Bosch has taken the first step in autonomous driving by developing components with interconnect technology, such as sensors, cameras and electronic control units.

To ensure sustainable development through energy conservation and emission reduction

The process of rapid industrialization and urbanization has brought a series of challenges to the environment and resources. It has also put forward higher requirements for China’s economic development model and energy efficiency, and it is imperative to strictly promote the implementation of environmental protection standards. Terry said: “Enhancing energy efficiency is the most practical solution to environmental challenges. Bosch energy-saving technology solutions cover a wide range of areas from transportation to home appliances.” For example, in the area of ​​transportation, Bosch continues to promote the electrification of power systems. At the same time, it is still committed to reducing the fuel consumption of traditional internal combustion engine vehicles. The goal is to further reduce the level by 20% by 2012 in 2012. In the field of thermal technology, the Bosch thermodynamic system introduced a condensing boiler. The product achieves a thermal efficiency of up to 110% through the use of a series of energy-saving and emission-reduction technologies.

Bosch has always advocated sustainable production and manufacturing, and adhering to the concept of green environmental protection, Bosch will promote its EHS standards on behalf of environmental protection, health and safety to all production bases in China, with particular attention to energy conservation, resource protection and pollution prevention. Under the promotion and supervision of 150 full-time Bosch employees, Bosch's unit sales in China reduced energy consumption and CO2 emissions by 24% and 21%, respectively, compared to 2007 levels.

Bosch's 2013 performance in China is significant
Bosch's 2013 performance in China is significant

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