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On August 17th, the Ministry of Commerce awarded licenses for eight countries' auto and auto parts export bases and 160 base companies. Chang'an Automobile is a base company. On July 12, Changan Automobile announced the development strategy of self-owned brand cars and announced that by 2010 it will have annual sales of more than 250,000 cars of its own brand, and plans to launch more than 10 self-owned cars in the next five years. Become a national automobile export base company, which to a certain extent, for Chang'an's own strategy to push a force.
Over the years, Changan has achieved outstanding performance in the export of minicars and light trucks. Last year, the Chang'an Group exported more than 15,000 automobiles, achieved an overseas sales of 15,164 vehicles, and had an export delivery value of 732 million yuan. The sales volume ranks first in the domestic automotive industry. This year Chang'an Group's automotive export goals are: overseas sales of 18,000 cars, export delivery value of 8.7 billion yuan, and a historic breakthrough in micro-vehicle exports exceeding 10,000 vehicles. These achievements are enough to allow Chang'an to be selected as a national auto export base company, but Chang'an’s appetite is by no means just these.
On September 16, 2004, Changan Automobile independently developed the first MPW utility vehicle, the CM8. At this point, Changan Automobile began to enter the passenger car market. According to the relevant person in charge of Changan Automobile, Changan's first self-owned brand sedan will be officially released in September this year, followed by the introduction of the sedan economical sedan and sedan mid-level sedan. Xu Liuping, president of Changan Automobile Group, stated: “Changan will continue to strengthen independent innovation and deepen strategic cooperation. By 2010, the production and sales volume of cars will account for more than 50% of the company’s automobile production and sales volume. The sales revenue of cars will account for more than 70% of the total vehicle sales revenue. Development goals, including small-displacement, low-energy micro and economical cars, will be the focus of Changan's self-owned brand cars in recent years."
How Chang'an's sedan strategy is achieved, apart from sharing the domestic market with hundreds of auto manufacturers, actively exploring overseas markets is an important guarantee for Changan to achieve its strategic goals. It has become a national export base company, which borrowed a lot from Changan’s overseas expansion. Bo Xilai, Minister of Commerce, stated at the National Automobile and Components Export Base Awards Convention that the Ministry of Commerce will work with the National Development and Reform Commission and other departments to formulate policies to promote the export of automobiles and auto parts as soon as possible, so as to provide better for the majority of auto export enterprises. Services to accelerate China's foreign auto trade.
As an important independent auto company in China, Chang'an's expansion is consistent with the country's development plan for the auto industry. It is reported that when the Ministry of Commerce selected the national automobile and parts export bases and base companies, the most important assessment indicator was the development of independent brands. From this point of view, Chang An undoubtedly seized a bridgehead on the road to independence.