Shell is one of the largest energy companies in the world. Especially in the past few years, Shell has been the world's number one global lubricant supplier, and "technology leadership" is the key to Shell's ability to stand out in the fierce competition. Shell sees "technology leadership" as one of its most important brands.

Win-win cooperation
Today, in the automotive sector, Shell Oil is an inevitable choice for many OEMs. This trust began in 1928 when Shell and Ferrari teamed together in a landmark partnership. At that time, in order to cooperate with the leader of Ferrari, who advocated a more powerful engine, Shell focused on improving engine horsepower, researching and developing lubricants for protecting engine valves and carburetors. Shell lubricants have since become Ferrari's boiling blood on the field! Shell can now tailor Ferrari's most suitable fuels and lubricants, and accurately calculate the amount of fuel required for a race car to run. Shell Lubricants can withstand the extremely demanding requirements of 200,000g acceleration and high temperatures above 300°C required by Formula One racing cars. Even under extreme conditions of exposure to extreme temperatures, humidity, pressures and loads, Shell Lubricants can help the F1 team complete the challenge.
Of course, Shell has actively converted valuable data obtained from the track into products for general consumers and launched the “V-Power Unleaded Gasoline” and “HELIX” Lubricants. Particularly worth mentioning is the "Heineken" series of lubricants, which are designed specifically to meet the needs of a variety of vehicle engine lubricants, clean and protect the engine, making the vehicle more smooth and sensitive driving.
Similarly, the technical cooperation between Shell and NASCAR is also a successful example. With the assistance of NASCAR, the Shell team developed the best lubricant products under the most stringent conditions, including the gearbox dedicated lubricant "Shibei" and the multi-purpose grease "Jiadu". In the extreme environment, it has strong anti-oxidation ability, which will help prevent the formation of sludge and oil film oxide, thus prolonging the service life of the gearbox. At the same time, it can provide anti-wear, anti-pitting, anti-corrosion protection and effectively prevent bearing damage; It can be used in key components such as door lock motors, steering systems and constant speed couplings. It is especially suitable for long-life or even lifetime lubrication of components under heavy load and pollution conditions. Shell Gadua has also developed a multi-purpose grease that can be applied to different industrial and mining requirements, thereby greatly simplifying the product inventory while protecting the equipment.

Improve energy efficiency Promote environmental protection
Energy conservation and emission reduction are important trends today and in the future. Shell has always been at the forefront of the world in improving energy efficiency and reducing CO2 emissions.
Improvements in fuel, engine oil and transmission oil can significantly increase efficiency and reduce emissions. In 1990, the emissions of an ordinary truck corresponded to the sum of the emissions of today's 49 trucks equipped with Euro V standard engines. This is due to the advancement of engine fuel technology and exhaust gas aftertreatment technologies. At the same time, the oil needs to undergo major adjustments to meet the new requirements. Claim.
Shell professionals have found that more than 50% of fuel energy is lost in the engine and exhaust system. For this reason, Shell launched the "Shell fuel economy formula gasoline," which contains a unique cleaning factor, better play cleanliness and protection. The engine air intake system reduces carbon deposition and improves engine efficiency, thus realizing more mileage.
Shell also found that 10% of the engine's power is used to overcome friction, so lubricating oil plays an important role in improving efficiency. Shell Rimula R4 L oil meets the requirements of the Euro V engine and can help truckers save 5% of fuel, save fuel costs and reduce CO2 emissions. Similarly, Shell Rimula R6 LMS and R4 L lubricants also help drivers achieve better economics.
In addition, in the automotive sector, Shell also proposed the "Driveline concept." For example, in the 8-speed automatic transmission project with ZF, Shell's innovative transmission oil achieves surprisingly high results of 14% and 9% higher than 5-speed and 6-speed efficiency, respectively, on BMW vehicles.
In terms of environmental protection, Shell conducted research on "XTL Clean Energy" very early. XTL refers to GtL (gas-oil), CtL (coal-oil) and BtL (bio-oil). In the XTL project, the world’s largest GtL fuel project with a US$20 billion investment in Shell has also been fully operational in Shanghai at the end of 2011. Tests show that most Euro II buses can easily reach Euro III only through the use of Shell’s GtL fuel. standard. In the near future, the world's major markets will be able to use clean and efficient GtL fuel and lubricants.

Complement each other into the future
Shell attaches great importance to technological innovation, application of products, and close cooperation with customers. These three aspects complement each other and form the basis for Shell's progress and development, leading Shell to stay ahead.
Shell supplies almost all of the world's leading OEM automotive manufacturers with first-time oil products. In cooperation with them, Shell continuously researches and develops a variety of oil products in an effort to provide customers with the most matching and most fuel-efficient products. In addition, Shell also cooperates extensively with suppliers such as Bosch, ZF, Magna, Schaeffler, Eaton, Delphi, NTN and GKN. These close cooperation allows Shell to make full use of its advanced technology tailored to different customers, helping OEMs and suppliers win the market.
The customer's success and glory are the best witness for Shell's steady growth, and it is also the brand-new driving force for Shell's continuous advancement. In the future, Shell Lubricants will continue to create new successes and move to new heights to help drivers ride their challenges and move forward!

(This article is reproduced from AI Automotive Manufacturing)



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