On June 17th, 2011, the 3rd China Corporate Social Responsibility Annual Meeting, jointly sponsored by the China Association of Enterprises with Foreign Investment, China Charity Federation, China Enterprise Newspaper, and other authoritative organizations, focused the attention of many companies in China on Beijing. The theme of this year's annual meeting is “Corporate Responsibility Strategy and Innovation”, placing corporate social responsibility at the same important position as creating its own value. At the awards ceremony, Bridgestone , the world leader in the tire industry, was awarded the “ 2011 China Social Responsibility Special Award ” after 2010 for its continuous social contribution to innovation and innovation.

Behind the honors is the unremitting efforts of Bridgestone , and it is the most effective verification of the business philosophy of “taking root in China as a beloved company”. In the 12 years since the Bridgestone Tire business achieved localization in China, Bridgestone has continued to improve its own system while actively taking on social responsibilities in areas such as safety, environmental protection, and social welfare, and has received media and community input. The affirmation. In terms of safety, Bridgestone (China) has successively carried out safety driving and popularization activities for various types of vehicles, such as the "TCS Tire Safety Checkpointing Activity" and "Safety China Banking"*1 since 2003. With regard to social welfare, Bridgestone will use tires related to tires in a simple and intuitive manner to show the kids the knowledge of safety and environmental protection through the platform of the “Zhouba Township”*2. It will bring happiness to rural children. With the sincere "bridgestone • happy jigsaw puzzle" second classroom teaching activities of the United States, since 2009, 8 rural elementary schools have passed through the Sichuan earthquake-stricken area and the Three Gorges reservoir area, sending more than 3,000 children to Puli. Stone's love. In 2011, the event was extended to more remote areas in Shaanxi Province and led the children of the village to tap the cultural beauty of their homeland.

With the global warming in recent years, the frequency of natural disasters has risen, and the implementation of environmental protection has become an urgent and important issue for corporate social development. As a company with a deep sense of social responsibility, Bridgestone has always adopted the “maximum reduction of the burden on the environment” for the good prospects for the development of the enterprise along with the environment. On the one hand, ECOPIA's green song partner, which integrates high-end technology and environmental protection concepts, is introduced into China and is fully localized. Environmental promotion activities such as the “ECOPIA National Truck Tour” are carried out. Bridgestone’s environmental protection concept is based on the green of ECOPIA. Footprints spread to 11 cities across the country. On the other hand, the "MAKE CARS GREEN" environmental enlightenment activity for drivers and the "car owner camp" for many years are linked to "road safety and green driving". On June 18, the “2011 Owners Camp” just concluded is the sixth of Bridgestone’s green driving experience. Up to now, the beneficiary groups of the “Car Owner Camp” have already covered a number of cities in the Yangtze River Delta region, allowing many car owners to recognise safety and green driving, and joined forces to “accelerate slowly and maintain stable speed”. "Use engine brakes" and other simple and easy-to-promote environmental driving habits. Bridgestone said that such charity activities as car owner camps will be carried out for a long period of time, sharing valuable driving experiences accumulated over the years with the majority of car owners, and making safe and environmentally friendly driving concepts reach a new level.

In 2011, it was the historic year for the 80th anniversary of the founding of the Bridgestone Group. It was also a historical period for the 12th anniversary of Bridgestone's tire production in China. In the 12 years that has taken root in China, Bridgestone not only achieved the principle of “bringing the best products to China” and brought its various star products to China; as a responsible corporate citizen, Bridgestone Actively fulfill its social responsibilities and contribute to China's public charity. This year, China won the “China Social Responsibility Special Award”. It is a full recognition of Bridgestone’s persistent and innovative social welfare undertakings by the Chinese community. In the future, Bridgestone will unwaveringly adhering to the principle of “contributing to society with the highest quality”. The corporate purpose of the company is to contribute its own strength to the sustainable development of the Chinese society.

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