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In February 2017, the overall news of the European brand of light passengers was reviewed:
In the four weeks of February 2017 (January 30, 2017-February 26, 2017), the total number of scores of the first six influence scores of the six European light-trafficking companies (or brands) in China was affected by the continuous influence of the Spring Festival holiday. For a score of only 3.9 points, the average weekly score decreased by 0.8 points from the four weeks of January 2017 (January 2, 2017 - January 29, 2017). In February 2017, the average weekly average dropped by 47%.
In terms of performance, in February 2017, SAIC Chase continued to lead, with the outstanding performance in the four communication indicators, won the highest monthly score, ranking first; Futian Tuyano performed in social news communication in February Dominant and ranked second; Dongfeng Yufeng ranked third in terms of its weak edge in portals.
The following table shows the details of the total score and the average score of the first influence index of the European Light Passenger in February 2017.
Comprehensive Analysis of the First Influence Index
In February 2017, six European light passenger companies promoted or promoted their products in social media (referred to as Baidu News and Portal News) and professional websites. The relevant news was mostly sales data, new products, and annual models. Selection and promotion of information, etc. mainly.
From the performance of companies, it can be seen that due to the impact of the Spring Festival holiday, in February of 2017, more than half of the six companies fell to varying degrees. Among them, SAIC Datong adopted the "SAIC Datong Water Testing Division: Passenger Car Transformation Blue Blue Pine Breakthrough Brand" as a hot spot, and the average weekly score fell more severely than in the previous quarter; Foton Tuyano took Futian Tuyano 2017 into Europe VAN 10,000 Clubs is a hot spot, and the average weekly score is flat compared to the same period; Dongfeng Yufeng focuses on "a new starting point, Dongfeng Yufeng UAV navigation live car rushed to the front line", and the intensity of transmission is greatly reduced; Nanjing Iveco to "refit only for Find out my own Iveco A37 modified RVs, focusing on a quarter-on-quarter decline; JMC Transit is based on the “Assistance of 18 Ford Transit Cars for Guangzhou Public Security Armed Patrol Carsâ€. The score is closer to that of the previous month; Jianghuai Xingrui takes “ The new second-generation Jianghuai Xingrui was listed on the March 2 power system update. As a point, the intensity of transmission has increased slightly.
Specifically, in February 2017, six light passenger companies (or brands) issued a total of only 84 actual relevant news (excluding the number of repetitive and reprinted news, data sources: Baidu News Search and the first commercial vehicle network, etc. Professional website search), 138 entries (including reloaded number) Baidu News, 22 top five portal websites (Sina, Tencent, Netease, Sohu, Phoenix) News and 22 three professional websites (1st commercial vehicle network, Fangde) Network and car home) news included.
Compared with December 2016, the four above-mentioned indicators for the six light-guest companies (or brands) all declined in February 2017. Among them, the actual number of news drops by 30%, Baidu's news volume falls by 48%, portal web news volume falls by 54%, and professional website news volume falls by 41%.
Statistics on Major Events of European Light Industry in February 2017
In February 2017, in terms of the actual number of press releases, the top three companies were: SAIC Datong (29), Jiangling Transit (15) and Foton Tuyano (12); Baidu News ranked top three The companies are: Futian Tuyano (55), SAIC Datong (36), and Jiangling Transit (15); the top three companies in the portal news are: SAIC Datong (7), Dongfeng Yufeng ( 6) and Futian Tuyano (5); The top three companies in the website (including reload) are SAIC Datong (7), Futian Tuyano (4) and Dongfeng Royal Wind (3).
"Actual News Quantity" Indicator Analysis
Actual news refers to the actual number of articles released by the company in February 2017 and does not count the number of duplicated articles. This coefficient reflects the degree of importance that companies attach to the effectiveness of communications during the month.
Regarding the “actual number of news†indicator, in February 2017, SAIC Chase had 29 monthly items, a decrease of 4 cycles per week, and a week-on-week drop of 36%, ranking first in this indicator. Its news is mainly based on sales data, new listings and branding products.
In the actual related news released by the other five European light passenger companies, Jiangling Transit has 15 monthly averages, which is the second-average week-on-week, ranking second; Futian Tuyano’s 12 monthly averages and a week-on-week increase of 50%, ranking third. Nanjing Iveco's weekly average dropped 40% from the previous quarter, ranking fourth; Dongfeng Yufeng averaged a 71% drop from the previous week, ranking fifth; Jianghuai Xingui averaged around 1 times the previous quarter, ranking bottom.